Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
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Site title (meta) | Up and Under | Outdoor Gear - Outdoor Clothing - Kayaking - Climbing | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 68. |
Website meta description | Specialist outdoor retailer in Cardiff. Describes its product range with catalogue search and shopping cart. | The length of the meta description is 108 characters. Google recommends up to around 280-320 characters at the most. |
Website load speed | Approximately 0.7854 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
Rank by Alexa | 932,619 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
Homepage links | Approximately 97 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 1 | Such a low amount of backlinks is insufficient and either shows the website is of low quality, or does not reach a wide audience. |
Size of page HTML | 34.8KB | This is a very good result, as search engines prioritize websites that are quick to load. |
Server data | Server seems to be online. IP adress for this domain is 195.224.70.206. | The location of the server is in Solihull, England, United Kingdom. The hosting service is provided by a known, trustworthy company. |
Status of domain | Date of registry: 1998-12-08 00:00:00 | Due to lack of data, we can't provide a meaningful insight. upandunder.co.uk has been registered at Daisy Communications Ltd |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
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Categories of the website | Shopping Recreation Outdoors Varied Merchandise Regional Europe United Kingdom Business and Economy Shopping Recreation and Sports Outdoors Regional Europe United Kingdom Wales Cardiff Business and Economy Shopping |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | canoeandkayakstore.co.uk escape-watersports.co.uk whitewaterthecanoecentre.co.uk aswatersports.co.uk go-kayaking.com |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as upandunder.co.uk. Thus, they probably target the same audience and, likely, keywords. |
Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 2:56 | Visitors spend a decent amount of time reading the website. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 301 Moved Permanently Content-Type: text/html; charset=UTF-8 Location: http://www.upandunder.co.uk Server: Microsoft-IIS/7.5 X-Powered-By: ASP.NET Date: Thu, 29 Sep 2016 07:59:36 GMT Content-Length: 150 HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/7.5 X-AspNet-Version: 4.0.30319 X-Powered-By: ASP.NET Date: Thu, 29 Sep 2016 07:59:37 GMT Content-Length: 42115 |
WHOIS entry |
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Domain name: upandunder.co.uk Registrant: Up & Under (Outdoor Gear) Ltd Registrant type: UK Limited Company, (Company number: 1342695) Registrant's address: 490 Cowbridge Road East Victoria Park Cardiff CF5 1BL United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012 Registrar: Daisy Communications Ltd [Tag = GXN] URL: http://www.daisygroup.com Relevant dates: Registered on: 08-Dec-1998 Expiry date: 08-Dec-2016 Last updated: 18-Nov-2015 Registration status: Registered until expiry date. Name servers: auth1.dns.gxn.net auth2.dns.gxn.net auth3.dns.gxn.net auth4.dns.gxn.net WHOIS lookup made at 08:59:39 29-Sep-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for upandunder.co.uk:
Here is a list of some more reports for you to check. If you found this one on upandunder.co.uk useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for upandunder.co.uk domain name: