Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.8772 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 37.2 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 7 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 28 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims unilever.se takes up 951,948 place globally, among all the indexed websites. We updated this information on 2014-03-13.
• Compare that to the best rank this website has taken 2014-03-01, which is 940,202.
• As far as we know, the worst position for unilever.se was 952,297 (on 2014-03-12).
• The average Alexa rank for unilever.se is 949,178 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 172.227.108.65.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Cache-Control: no-cache
Content-Type: text/html; charset=utf-8
Expires: -1
Pragma: no-cache
Server: Microsoft-IIS/8.5
X-UA-Compatible: IE=edge, Chrome=1
X-Akamai-Transformed: 9 36932 0 pmb=mRUM,1
Date: Sat, 02 Dec 2017 15:16:00 GMT
Content-Length: 37944
Connection: keep-alive
Set-Cookie: ASP.NET_SessionId=jhb22arjwr2ilj0r4clhiuql; path=/; secure; HttpOnly
Set-Cookie: TAFSessionId=tridion_f5833ec2-b5af-41d5-9e06-83b83a579541; path=/; secure; HttpOnly
Set-Cookie: TAFTrackingId=tridion_59b87ea9-e5e0-4daa-94dc-ec2827a24fd0; expires=Fri, 01-Jan-2100 00:00:00 GMT; path=/; secure; HttpOnly

state:            active
domain:           unilever.se
holder:           pieuni4864-00001
admin-c:          -
tech-c:           -
billing-c:        -
created:          1996-08-13
modified:         2016-12-26
expires:          2017-12-31
transferred:      2009-03-07
nserver:          dns88.unilever.com
nserver:          dns91.unilever.com
nserver:          dns02.unilever.com
nserver:          dns04.unilever.com
dnssec:           unsigned delegation
status:           ok
registrar:        Ascio