Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

unilever.ca Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

unilever.ca Safety Information

Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.

• Craeted by Symantec - a California based cyber security experts - Norton is among the most recognized security solutions you'll come across. Because of that, we put a lot of faith in their findings. Symantec assessed unilever.ca with its Norton software and found it to be safe. The experts did not identify any annoyance factors on the website. Symantec could not find any computer threats. And to finish this report on a bright note, no identity threats were found!
• We will be honest, whether to include WoT (or Web of Trust) assessment in this report or not has been a lengthy debate. Unlike the imperious Symantec (the company behind cyber security software Norton), WoT is less than trustworthy, as ironic as that may sound. A whole bunch of their negative reports are known to be completely wrong and even damaged the reputation of a few websites. What's arguably much worse, WoT actually sold/distributed personal user data to third parties without the former's consent. Still... just in case they are right, even if one time out of a hundred, we figured it was worth including their assessments. Just keep the context in mind and don't trust them blindly. Overall, WoT has given unilever.ca a Trustworthiness rating of 82 out of 10. As far as Child Safety rating is concerned, it's been rated at 93 out of 100. Keep in mind Web of Trust is not exactly trustworthy, and it's hard to imagine such a reputation dissolving anytime soon.
• We've heard little bad about Sucuri, a company started back in 2010 by Daniel B. Cid and now owned by the well-known registrar GoDaddy. It may not be an old company, but they are still online security experts and thus definitely deserve a mention. More so than quite a few others, cough-WoT-cough. According to the online security expert, Unable to properly scan your site. Finally, it would seem the website is Not Currently Blacklisted (10 Blacklists Checked).

unilever.ca Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 0.5978 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 39.7 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 6 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 28 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims unilever.ca takes up 966,029 place globally, among all the indexed websites. We updated this information on 2017-12-02.
• Compare that to the best rank this website has taken 2014-12-11, which is 551,567.
• The delta of this rank over the last three months is around 558301.
• As far as we know, the worst position for unilever.ca was 998,858 (on 2016-10-28).
• The average Alexa rank for unilever.ca is 824,005 at this time.
• It's worth to mention that in Canada, unilever.ca is in 26,023 place.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 54.171.166.213.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Cache-Control: no-cache
Content-Type: text/html; charset=utf-8
Expires: -1
Pragma: no-cache
Server: Microsoft-IIS/8.5
X-UA-Compatible: IE=edge, Chrome=1
Content-Length: 40436
Date: Sun, 23 Apr 2017 07:17:17 GMT
Connection: keep-alive
Set-Cookie: ASP.NET_SessionId=me3eoirvuxfmxvshueo3hgbt; path=/; secure; HttpOnly
Set-Cookie: TAFSessionId=tridion_63cf019d-0e80-494d-81ae-7fc9b19ca31a; path=/; secure; HttpOnly
Set-Cookie: TAFTrackingId=tridion_db6b8f9a-4c88-4879-9805-4abc472cf7f9; expires=Fri, 01-Jan-2100 00:00:00 GMT; path=/; secure; HttpOnly

Domain name:           unilever.ca
Domain status:         registered
Creation date:         2000/09/28
Expiry date:           2017/07/28
Updated date:          2017/02/14
DNSSEC:                Unsigned
Registrar:
Name:              Webnames.ca Inc.
Number:            70
Registrant:
Name:              Unilever Canada Inc.
Administrative contact:
Name:              John Brailey
Postal address:    160 Bloor Street East
Toronto ON M4W3R2 Canada
Phone:             +1.4162513741x
Fax:               +1.4162513741x
Email:             
Technical contact:
Name:              John Brailey
Postal address:    Unilever House
100 Victoria Embankment
London Greater London EC4Y 0DY United Kingdom
Phone:             +44.2078226883
Fax:               +44.2078226536
Email:             
Name servers:
dns02.unilever.com
dns04.unilever.com
dns88.unilever.com
dns91.unilever.com