Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

ultimo.co.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

ultimo.co.uk Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 0.7428 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 230 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 30 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 87 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims ultimo.co.uk takes up 848,419 place globally, among all the indexed websites. We updated this information on 2018-01-14.
• Compare that to the best rank this website has taken 2016-02-16, which is 346,193.
• The delta of this rank over the last three months is around 276374.
• As far as we know, the worst position for ultimo.co.uk was 999,827 (on 2016-04-23).
• The average Alexa rank for ultimo.co.uk is 661,417 at this time.
• It's worth to mention that in United Kingdom, ultimo.co.uk is in 46,879 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 355,435,585 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 809,532 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 265,307 was achieved on 2014-07-14.
• As far as we know, the worst position for ultimo.co.uk was 957,453 (on 2014-09-13).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 46.236.45.130.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Tue, 24 May 2016 12:27:27 GMT
Server: Apache
Location: http://www.ultimo.co.uk/
Content-Length: 232
Content-Type: text/html; charset=iso-8859-1

HTTP/1.1 301 Moved Permanently
Date: Tue, 24 May 2016 12:27:28 GMT
Server: Apache
Set-Cookie: vscommerce=ainhka13eiglecag6oodks4144; path=/; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Set-Cookie: vscommerce=ainhka13eiglecag6oodks4144; path=/; httponly
Location: https://www.ultimo.co.uk/
Vary: Accept-Encoding
Content-Length: 104
Content-Type: text/html; charset=UTF-8

HTTP/1.1 200 OK
Date: Tue, 24 May 2016 12:27:28 GMT
Server: Apache
Set-Cookie: vscommerce=u7kprea6qckrg37vip7boatkv1; path=/; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Set-Cookie: vscommerce=u7kprea6qckrg37vip7boatkv1; path=/; httponly
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8

Domain name:



 ultimo.co.uk


Registrant:



 MJM International Ltd


Trading as:




Ultimo Brands International Ltd


Registrant type:



 UK Limited Company, (Company number: 8362872)


Registrant's address:



 8 Redwood Crecent



 Peel Park



 East Kilbride



 G74 5PA



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 29-Dec-2014


Registrar:



 Etellect Ltd t/a Etellect Ltd [Tag = ETELLECT]



 URL: http://www.etellect.com


Relevant dates:



 Registered on: 04-Jun-1999



 Expiry date:
04-Jun-2017



 Last updated:
07-May-2015


Registration status:



 Registered until expiry date.


Name servers:



 ns1.etellectdns.co.uk

 46.17.165.163



 ns2.etellectdns.co.uk

 62.128.217.153


WHOIS lookup made at 13:27:36 24-May-2016
--
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