Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

toyworld.co.nz Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

toyworld.co.nz Safety Information

Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.

• Craeted by Symantec - a California based cyber security experts - Norton is among the most recognized security solutions you'll come across. Because of that, we put a lot of faith in their findings. Symantec assessed toyworld.co.nz with its Norton software and found it to be no_data. The experts did not identify any annoyance factors on the website. Symantec could not find any computer threats. And to finish this report on a bright note, no identity threats were found!
• We will be honest, whether to include WoT (or Web of Trust) assessment in this report or not has been a lengthy debate. Unlike the imperious Symantec (the company behind cyber security software Norton), WoT is less than trustworthy, as ironic as that may sound. A whole bunch of their negative reports are known to be completely wrong and even damaged the reputation of a few websites. What's arguably much worse, WoT actually sold/distributed personal user data to third parties without the former's consent. Still... just in case they are right, even if one time out of a hundred, we figured it was worth including their assessments. Just keep the context in mind and don't trust them blindly. Overall, WoT has given toyworld.co.nz a Trustworthiness rating of 66 out of 10. As far as Child Safety rating is concerned, it's been rated at 73 out of 100. Keep in mind Web of Trust is not exactly trustworthy, and it's hard to imagine such a reputation dissolving anytime soon.

toyworld.co.nz Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 4.4411 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 524.6 kilobytes in size. This is quite large. Decerasing the size of HTML could help improve website load speed, though it's not the only way to do so.
• Judging by tags, the homepage contains at least 302 images. Such an enormous amount of images on the homepage certainly impact load speed in a negative way. We can only hope all of these images are compressed as well as possible to minimize the damage to user experience and, potentially, ranking in search results.
• Our database tells us around 346 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims toyworld.co.nz takes up 398,253 place globally, among all the indexed websites. We updated this information on 2018-02-03.
• Compare that to the best rank this website has taken 2014-12-23, which is 155,948.
• The delta of this rank over the last three months is around 35911.
• As far as we know, the worst position for toyworld.co.nz was 997,744 (on 2015-10-25).
• The average Alexa rank for toyworld.co.nz is 504,779 at this time.
• It's worth to mention that in New Zealand, toyworld.co.nz is in 2,136 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 7,047,049 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 113,598 place globally. This rating was last checked on 2014-06-16.
• The best Quantcast rank of 113,598 was achieved on 2014-06-16.
• As far as we know, the worst position for toyworld.co.nz was 113,727 (on 2014-05-15).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 104.24.12.99.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Sun, 14 May 2017 18:09:34 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=d84aed9de49f242576cd9ea3d4532043f1494785372; expires=Mon, 14-May-18 18:09:32 GMT; path=/; domain=.toyworld.co.nz; HttpOnly
X-Frame-Options: SAMEORIGIN
P3p: CP="CAO PSA OUR"
Content-Security-Policy: upgrade-insecure-requests
X-Content-Security-Policy: upgrade-insecure-requests
Age: 548
Server: cloudflare-nginx
CF-RAY: 35efcf225a620f75-FRA

version: 7.40
query_datetime: 2017-07-04T09:45:43+12:00
domain_name: toyworld.co.nz
query_status: 200 Active
domain_dateregistered: 2002-09-10T14:52:04+12:00
domain_datebilleduntil: 2018-06-10T14:52:04+12:00
domain_datelastmodified: 2016-05-20T12:43:04+12:00
domain_delegaterequested: yes
domain_signed: no
registrar_name: 1st Domains
registrar_address1: P O Box 1520
registrar_address2: Christchurch Mail Centre
registrar_city: Christchurch
registrar_province: Canterbury
registrar_country: NZ (NEW ZEALAND)
registrar_phone: +64 3 962-9520
registrar_fax: +64 3 962-9513
registrar_email: 
registrant_contact_name: Associated Retailers NZ Ltd
registrant_contact_address1: PO Box 8898
registrant_contact_address2: Symonds Street
registrant_contact_city: Auckland
registrant_contact_country: NZ (NEW ZEALAND)
registrant_contact_phone: +64 9 374 1521
registrant_contact_fax: +64 9 368 4027
registrant_contact_email: 
admin_contact_name: Associated Retailers NZ Ltd
admin_contact_address1: 16 Ruru Street
admin_contact_address2: Eden Terrace
admin_contact_city: Auckland
admin_contact_postalcode: 1021
admin_contact_country: NZ (NEW ZEALAND)
admin_contact_phone: +64 9 3741521
admin_contact_fax: +64 9 368 4027
admin_contact_email: 
technical_contact_name: Xtra Limited
technical_contact_address1: Private Bag 92028
technical_contact_city: Auckland
technical_contact_province: Auckland
technical_contact_country: NZ (NEW ZEALAND)
technical_contact_phone: +64 9 3555200
technical_contact_fax: +64 9 3555281
technical_contact_email: 
ns_name_01: phil.ns.cloudflare.com
ns_name_02: uma.ns.cloudflare.com