Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.5087 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 377.5 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 89 images. This is an ok number of images to have. Not too many, but not too few, either.
• Our database tells us around 136 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims thewestmorlandgazette.co.uk takes up 143,521 place globally, among all the indexed websites. We updated this information on 2018-01-21.
• Compare that to the best rank this website has taken 2015-12-11, which is 116,550.
• The delta of this rank over the last three months is around 88860.
• As far as we know, the worst position for thewestmorlandgazette.co.uk was 533,562 (on 2016-10-30).
• The average Alexa rank for thewestmorlandgazette.co.uk is 260,181 at this time.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 136,409,914 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 199,122 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 39,242 was achieved on 2014-11-08.
• As far as we know, the worst position for thewestmorlandgazette.co.uk was 297,959 (on 2014-05-13).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 62.233.114.118.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Server: Apache/2.2.15 (CentOS)
Location: http://www.thewestmorlandgazette.co.uk/
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Date: Sun, 01 May 2016 07:05:56 GMT
X-Varnish: 1222269028
Connection: keep-alive

HTTP/1.1 200 OK
Server: Apache/2.2.15 (CentOS)
X-pagename: ResponsiveHomePage
X-hit-cache: MISS
ETag: "35c27e0dfdabaa88b5c137de657b7ff9"
Last-Modified: Sun, 01 May 2016 08:04:21 +0100
Content-Type: text/html; charset=UTF-8
Cache-Control: public, max-age=120
Transfer-Encoding: chunked
Date: Sun, 01 May 2016 07:05:57 GMT
X-Varnish: 1222269627 1222191390
Connection: keep-alive

Domain name:



 thewestmorlandgazette.co.uk


Registrant:



 newsquest


Registrant type:



 Unknown


Registrant's address:



 22 stricklandgate kendal cumbria



 kendal



 cumbria



 LA9 4NE



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 29-Sep-2014


Registrar:



 Newsquest Oxford & Wiltshire Limited t/a Newsquest Digital Media [Tag = NEWSCOMM]



 URL: http://www.newsquest.co.uk


Relevant dates:



 Registered on: 04-Jul-2003



 Expiry date:
04-Jul-2017



 Last updated:
15-Feb-2016


Registration status:



 Registered until expiry date.


Name servers:



 ns1.namecity.com



 ns2.namecity.com


WHOIS lookup made at 08:06:17 01-May-2016
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