Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

theobserver.ca Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

theobserver.ca Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 4.8896 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 101.4 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 58 images. This is an ok number of images to have. Not too many, but not too few, either.
• Our database tells us around 106 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims theobserver.ca takes up 280,054 place globally, among all the indexed websites. We updated this information on 2018-01-17.
• Compare that to the best rank this website has taken 2015-04-05, which is 116,920.
• The delta of this rank over the last three months is around -52046.
• As far as we know, the worst position for theobserver.ca was 527,924 (on 2017-08-25).
• The average Alexa rank for theobserver.ca is 269,415 at this time.
• It's worth to mention that in Canada, theobserver.ca is in 13,866 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 102,228,659 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 246,911 place globally. This rating was last checked on 2014-12-12.
• The best Quantcast rank of 246,911 was achieved on 2014-12-12.
• As far as we know, the worst position for theobserver.ca was 388,482 (on 2013-11-22).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 207.96.132.149.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Server: Apache/2.2.14 (Ubuntu)
Location: http://www.theobserver.ca/
Vary: Accept-Encoding
Content-Type: text/html; charset=iso-8859-1
Content-Length: 314
Date: Sat, 14 May 2016 04:31:08 GMT
X-Varnish: 1681033024 1681016579
Age: 597
Via: 1.1 varnish
Connection: keep-alive
X-Cache: HIT
X-Varnish-TTL: 302.878

HTTP/1.1 200 OK
Content-Type: text/html;charset=UTF-8
Content-Language: en-CA
Vary: Accept-Encoding
Content-Length: 102115
Date: Sat, 14 May 2016 04:31:08 GMT
X-Varnish: 705731110 705708666
Age: 857
Via: 1.1 varnish
Connection: keep-alive
X-Cache: HIT
X-Varnish-TTL: 40.648

Domain name:




 theobserver.ca Domain status:



 registered Creation date:



 2002/06/06 Expiry date:




 2017/06/06 Updated date:




2016/05/07 DNSSEC:







Unsigned
Registrar:

 Name:






Webnames.ca Inc.

 Number:





70
Registrant:

 Name:






Postmedia Network Inc.
Administrative contact:

 Name:






PostmediaSupport PostmediaSupport

 Postal address:

911 Golflinks Road











Ancaster ON L9K1H9 Canada

 Phone:





 +1.9053042195

 Fax:

 Email:





 [email protected]
Technical contact:

 Name:






PostmediaSupport PostmediaSupport

 Postal address:

911 Golflinks Road











Ancaster ON L9K1H9 Canada

 Phone:





 +1.9053042195

 Fax:

 Email:





 [email protected]
Name servers:

 ns1.postmediadns.com

 ns2.postmediadns.com
% WHOIS look-up made at 2016-05-14 04:31:15 (GMT) % % Use of CIRA's WHOIS service is governed by the Terms of Use in its Legal % Notice, available at http://www.cira.ca/legal-notice/?lang=en
% % (c) 2016 Canadian Internet Registration Authority, (http://www.cira.ca/)