Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.2819 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 50.8 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 12 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 39 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims switchboard.myshopify.com takes up 992,957 place globally, among all the indexed websites. We updated this information on 2018-01-08.
• Compare that to the best rank this website has taken 2018-01-03, which is 885,348.
• As far as we know, the worst position for switchboard.myshopify.com was 998,048 (on 2018-01-07).
• The average Alexa rank for switchboard.myshopify.com is 930,654 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.227.38.64.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx
Date: Fri, 29 Dec 2017 08:42:23 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
X-Sorting-Hat-PodId: 42
X-Sorting-Hat-PodId-Cached: 0
X-Sorting-Hat-ShopId: 25664804
X-Sorting-Hat-Section: pod
X-Sorting-Hat-ShopId-Cached: 0
Vary: Accept-Encoding
X-Frame-Options: DENY
X-ShopId: 25664804
X-ShardId: 42
Content-Language: en
Strict-Transport-Security: max-age=7889238
ETag: cacheable:e70e24447beca076fb7b797afca01b62
X-Alternate-Cache-Key: cacheable:9f8716c1986e4198ade1998aaa8cf08f
X-Cache: miss
Set-Cookie: secure_customer_sig=; path=/; expires=Tue, 29 Dec 2037 08:42:23 -0000; secure; HttpOnly
X-Request-Id: 8ba70416-47f2-4a32-ae8e-9c827288643b
Content-Security-Policy: block-all-mixed-content; upgrade-insecure-requests; report-uri /csp-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=8ba70416-47f2-4a32-ae8e-9c827288643b
X-Content-Type-Options: nosniff
X-Download-Options: noopen
X-Permitted-Cross-Domain-Policies: none
X-XSS-Protection: 1; mode=block; report=/xss-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=8ba70416-47f2-4a32-ae8e-9c827288643b
X-Dc: ash,cloud2
Via: 1.1 google
Alt-Svc: clear
Set-Cookie: _landing_page=%2F; Expires=Fri, 12-Jan-18 08:42:23 GMT; Path=/; HttpOnly
Set-Cookie: _orig_referrer=; Expires=Fri, 12-Jan-18 08:42:23 GMT; Path=/; HttpOnly
Set-Cookie: cart_sig=; path=/; expires=Fri, 12 Jan 2018 08:42:23 -0000; HttpOnly
X-Content-Type-Options: nosniff