Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
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Site title (meta) | Starbucks Canada | Coffee and Tea | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 33. |
Website meta description | Since 1971, Starbucks Coffee Company has been committed to serving the best. Starbucks Canada follows the same tradition with its coffee and tea drinks. | The length of the meta description is 152 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | Starbucks, Starbucks Coffee Company, Starbucks.com, Starbucks Corporation, Starbuck, SBUX, Seattle, Seattle’s Best, Seattle’s Best Coffee, SBC, Pike Place, Coffee, Coffee Beans, Whole Bean, Instant Coffee, Via, Coffee Drinks, Caffe, Caffe Latte, Latte, Mocha, Macchiato, Espresso, Expresso, Espreso, Iced Coffee, Drip Coffee, Brewed Coffee, Coffee at home, Home page, Home, Coffee, Starbucks Canada, Tea | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 1.4875 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
Rank by Alexa | 53,778 | The site is among the more popular ones, according to Alexa. How accurate the rank is remains a question. |
Global rank by Quantcast | 85,933, after last update | According to Quantcast metris, the website is quite popular. |
Homepage links | Approximately 231 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 91 | Such a low amount of backlinks is insufficient and either shows the website is of low quality, or does not reach a wide audience. |
Size of page HTML | 63.7KB | This is a very good result, as search engines prioritize websites that are quick to load. |
Server data | Server seems to be online. IP adress for this domain is 107.162.132.26. | The location of the server is in Belmont, California, United States. The hosting service is provided by a known, trustworthy company. |
Status of domain | Date of registry: 2000-11-01 00:00:00 | Due to lack of data, we can't provide a meaningful insight. starbucks.ca has been registered at CSC Corporate Domains (Canada) Company |
The basic overview not enough? Let's dive deeper.
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 70,954,366 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 301 Moved Permanently Content-Type: text/html; charset=UTF-8 Location: http://www.starbucks.ca/ Server: Microsoft-IIS/7.5 X-Powered-By: ASP.NET X-Frame-Options: SAMEORIGIN Date: Wed, 10 Feb 2016 09:15:39 GMT X-Cnection: close Content-Length: 147 Via: 1.1 sjc1-10 HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/7.5 p3p: CP="CAO PSA OUR" Set-Cookie: ASP.NET_SessionId=sv2hnj54p53fvf1nxr1dctqc; domain=.starbucks.ca; path=/; HttpOnly X-Powered-By: ASP.NET X-Frame-Options: SAMEORIGIN Date: Wed, 10 Feb 2016 09:15:40 GMT Connection: close Via: 1.1 sjc1-10 |
WHOIS entry |
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Domain name: starbucks.ca Domain status: registered Creation date: 2000/11/01 Expiry date: 2016/03/05 Updated date: 2015/01/27 DNSSEC: Unsigned Registrar: Name: CSC Corporate Domains (Canada) Company Number: 2397937 Registrant: Name: Starbucks Coffee Canada, Inc Administrative contact: Name: Gail Resnik Postal address: 5140 Yonge Street Ste Toronto ON M2N6L7 Canada Phone: +1.4165852575 Fax: Email: [email protected] Technical contact: Name: Stephen Facciolo Postal address: 2711 Centerville Rd. Wilmington DE 19808 United States Phone: +1.3026365400 Fax: +1.3026365454 Email: [email protected] Name servers: a4.nstld.com f4.nstld.com g4.nstld.com l4.nstld.com % WHOIS look-up made at 2016-02-10 09:15:44 (GMT) % % Use of CIRA's WHOIS service is governed by the Terms of Use in its Legal % Notice, available at http://www.cira.ca/legal-notice/?lang=en % % (c) 2016 Canadian Internet Registration Authority, (http://www.cira.ca/) |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for starbucks.ca:
Here is a list of some more reports for you to check. If you found this one on starbucks.ca useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for starbucks.ca domain name: