Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
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Site title (meta) | Southwest Airlines | Book Flights, Airline Tickets, Airfare | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 59. |
Website meta description | Official Southwest Airlines website, the only place to find Southwest Airlines fares online. Book lowest airfare deals, view flight schedules, get flight status, and book rental cars and hotels. | The length of the meta description is 194 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | airline, tickets, airfares, flights, Southwest Airlines, Southwest, Airlines, swa, iflyswa, Rapid Rewards, frequent flyer, vacations, vacation, travel, traveling, trips, reservations, fares, low fares, schedules, discount, cheap, deals, special offers, sale, Bags Fly Free, DING!, Ding, Click ‘n Save, Business Select, EarlyBird Check-in, FlyBy, southwestgiftcard, southwest gift card, pet travel, savings, exclusive savings, hotel, hotels, rental car, rental cars, ground transportation, shuttle, Mexico flights, U.S. airline, U.S. airlines, domestic airline, domestic airlines | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 2.0747 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
Rank by Alexa | 774 | The website is very well known according to Alexa. Take that for what it's worth. |
Global rank by Quantcast | 223, after last update | According to Quantcast, the website is very well known. |
Homepage links | Approximately 162 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 4,982 | A great amount of backlinks. |
Size of page HTML | 575.8KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
Server data | Server seems to be online. IP adress for this domain is 172.227.98.148. | Due to lack of data, we can't provide a meaningful insight. |
Status of domain | Date of registry: 1997-05-01 00:00:00 | Due to lack of data, we can't provide a meaningful insight. southwest.com has been registered at MARKMONITOR INC. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
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Categories of the website | Recreation Travel Transportation Air Airlines S Regional North America United States Texas Localities D Dallas Transportation Regional North America United States Transportation Airlines |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | aa.com cheapoair.com continental.com delta.com expedia.com hotwire.com jetblue.com kayak.com orbitz.com priceline.com travelocity.com united.com usairways.com |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as southwest.com. Thus, they probably target the same audience and, likely, keywords. |
Commonly visited | kayak.com aa.com delta.com book.jetblue.com expedia.com |
Frequent visitors of southwest.com are also interested in these websites. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
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Approximate monthly visitors | 40.16M | Without taking the size of the target audience into account, we would say the website's not that popular. But, again, that is a somewhat superficial assessment - make your own conclusions. |
Traffic delta | -7.28% | The number of visitors has decreased compared to the month before. |
Average visit time | 00:06:13 | This is a good amount of time for visitors to spend on the website on average, great result! |
southwest.com Visit Traffic Bounce Rate | 21.99% | Most visitors seem to stop their searches when on this website and find what they are looking for. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 196,682 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.0 302 Found Location: https://southwest.com/ Server: BigIP Connection: Keep-Alive Content-Length: 0 HTTP/1.1 301 Moved Permanently Date: Thu, 18 May 2017 16:25:48 GMT Server: swahttp Location: http://www.southwest.com/ Vary: Accept-Encoding Content-Length: 233 Connection: close Content-Type: text/html; charset=iso-8859-1 X-Frame-Options: SAMEORIGIN X-XSS-Protection: 1 HTTP/1.0 301 Moved Permanently Server: AkamaiGHost Content-Length: 0 Location: https://www.southwest.com/ Date: Thu, 18 May 2017 16:25:47 GMT Connection: close Set-Cookie: akavpau_prod_fullsite=1495124747~id=e9cbd58c5a25238f9a4d73708828d7de; Path=/ X-N: S HTTP/1.0 200 OK Server: Apache-Coyote/1.1 Content-Type: text/html;charset=utf-8 Content-Language: en-US X-Swa-ws: Aecom31527pnw02 X-Frame-Options: SAMEORIGIN X-XSS-Protection: 1 Date: Thu, 18 May 2017 16:25:48 GMT Connection: close Set-Cookie: JSESSIONID=801E9A3F3E42D5B24B53C71BD159000C; Path=/flight/; Secure; HttpOnly Set-Cookie: AccountBarCookie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omain=www.southwest.com; Expires=Wed, 19-May-2027 02:33:28 GMT; Path=/; Secure Set-Cookie: s_wr=b75fa4c0-a4df-4865-b0e6-551bc5c6aaac;domain=www.southwest.com;expires=2017-05-18T16:55:48.106Z;max-age=1800;path=/;secure;HttpOnly; Set-Cookie: akavpau_prod_fullsite=1495124748~id=c871a19965ac1efa8cce174aec19e75d; Path=/ |
WHOIS entry |
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Whois raw |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for southwest.com:
Here is a list of some more reports for you to check. If you found this one on southwest.com useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for southwest.com domain name: