Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.3193 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 69.5 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 17 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 63 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims southern-electric.co.uk takes up 957,703 place globally, among all the indexed websites. We updated this information on 2016-11-08.
• Compare that to the best rank this website has taken 2016-03-12, which is 58,918.
• The delta of this rank over the last three months is around -2819.
• As far as we know, the worst position for southern-electric.co.uk was 957,703 (on 2016-11-08).
• The average Alexa rank for southern-electric.co.uk is 95,814 at this time.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 39,430,864 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 704,088 place globally. This rating was last checked on 2014-01-15.
• The best Quantcast rank of 703,883 was achieved on 2014-01-07.
• As far as we know, the worst position for southern-electric.co.uk was 704,550 (on 2013-12-19).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 72.52.10.175.
• Website is hosted on a server that is located in Cambridge, which is in Massachusetts, United States. The zip is 2142.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Tue, 26 Apr 2016 22:33:27 GMT
Server: Microsoft-IIS/6.0
X-Powered-By: ASP.NET
X-AspNet-Version: 2.0.50727
Location: http://www.southern-electric.co.uk
Cache-Control: private
Content-Type: text/html; charset=utf-8
Content-Length: 171

HTTP/1.1 301 Moved Permanently
Location: https://www.southern-electric.co.uk/
Connection: close
Set-Cookie: NSC_ttf_vl-83+63+21+286-91=ffffffffa204121d45525d5f4f58455e445a4a423660;path=/;httponly

HTTP/1.1 200 OK
Cache-Control: public, max-age=1200
Content-Length: 99238
Content-Type: text/html; charset=utf-8
Expires: Tue, 26 Apr 2016 22:53:30 GMT
Vary: *
Server: Microsoft-IIS/7.5
X-AspNet-Version: 2.0.50727
Set-Cookie: EktGUID=f5b61bf7-bff0-4d13-9bea-2e97fc596143; expires=Wed, 26-Apr-2017 22:33:29 GMT; path=/; secure; HttpOnly
Set-Cookie: EkAnalytics=0; expires=Wed, 26-Apr-2017 22:33:29 GMT; path=/; secure; HttpOnly
Set-Cookie: ASP.NET_SessionId=bxitfp55i35wyzzznpqzmgmn; path=/; secure; HttpOnly
Set-Cookie: visit=referrer=; path=/; secure; HttpOnly
Set-Cookie: ecm=user_id=0&isMembershipUser=0&site_id=&username=&new_site=/&unique_id=0&site_preview=0&langvalue=0&DefaultLanguage=1033&NavLanguage=1033&LastValidLanguageID=1033&DefaultCurrency=840&SiteCurrency=840&ContType=&UserCulture=1033&dm=www.southern-electric.co.uk&SiteLanguage=1033; path=/; secure; HttpOnly
X-Xss-Protection: 1; mode=block
X-Frame-Options: DENY
X-Content-Type-Options: nosniff
Strict-Transport-Security: max-age=31536000; includeSubdomains; preload
Date: Tue, 26 Apr 2016 22:33:29 GMT
Set-Cookie: NSC_qthsq-tpvuifso=ffffffffa20412bd45525d5f4f58455e445a4a42378b;expires=Tue, 26-Apr-2016 22:50:16 GMT;path=/;httponly

Domain name:



 southern-electric.co.uk


Registrant:



 SSE PLC


Registrant type:



 UK Public Limited Company, (Company number: SC117119)


Registrant's address:



 Inveralmond House



 200 Dunkeld Road



 Perth



 Perthshire



 PH1 3AQ



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012


Registrar:



 SSE plc t/a SSE PLC [Tag = SCOTTISHSOUTHERN]



 URL: http://www.sse.com


Relevant dates:



 Registered on: 15-May-2000



 Expiry date:
15-May-2018



 Last updated:
01-Feb-2016


Registration status:



 Registered until expiry date.


Name servers:



 ns01.scottish-southern.co.uk
161.12.6.246



 ns02.scottish-southern.co.uk
161.12.6.247



 ns03.scottish-southern.co.uk
161.12.7.247


WHOIS lookup made at 23:34:10 26-Apr-2016
--
This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are:


Copyright Nominet UK 1996 - 2016.
You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time.