Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

smartmerino.co.nz Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

Page speed overview

• It takes around 2.1751 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 234.3 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 22 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 87 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims smartmerino.co.nz takes up 8,225,223 place globally, among all the indexed websites.
• The delta of this rank over the last three months is around -5126449.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.227.38.32.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx
Date: Tue, 26 Dec 2017 18:26:02 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
X-Sorting-Hat-PodId: 28
X-Sorting-Hat-PodId-Cached: 0
X-Sorting-Hat-ShopId: 12361476
X-Sorting-Hat-Section: pod
X-Sorting-Hat-ShopId-Cached: 0
Vary: Accept-Encoding
X-ShopId: 12361476
X-ShardId: 28
Content-Language: en
Strict-Transport-Security: max-age=7889238
ETag: cacheable:a481cfd999362e92d7e71bab618dbb43
X-Alternate-Cache-Key: cacheable:06eba8c9e1c7ca355d8ebbca416930b7
X-Cache: hit, server
Set-Cookie: secure_customer_sig=; path=/; expires=Sat, 26 Dec 2037 18:26:02 -0000; secure; HttpOnly
X-Request-Id: 7a44a764-e31e-41cc-afe6-82f47308cd46
Content-Security-Policy: block-all-mixed-content; upgrade-insecure-requests; report-uri /csp-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=7a44a764-e31e-41cc-afe6-82f47308cd46
X-Content-Type-Options: nosniff
X-Download-Options: noopen
X-Permitted-Cross-Domain-Policies: none
X-XSS-Protection: 1; mode=block; report=/xss-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=7a44a764-e31e-41cc-afe6-82f47308cd46
P3P: CP="NOI DSP COR NID ADMa OPTa OUR NOR"
X-Dc: ash
Set-Cookie: _landing_page=%2F; Expires=Tue, 09-Jan-18 18:26:02 GMT; Path=/; HttpOnly
Set-Cookie: _orig_referrer=; Expires=Tue, 09-Jan-18 18:26:02 GMT; Path=/; HttpOnly
Set-Cookie: cart_sig=; path=/; expires=Tue, 09 Jan 2018 18:26:02 -0000; HttpOnly
X-Content-Type-Options: nosniff