Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

smarties.co.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

Page speed overview

• It takes around 1.5404 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 40.1 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 8 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 35 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 45.60.13.250.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Cache-Control: private, max-age=0
Content-Type: text/html; charset=utf-8
Expires: Thu, 26 Oct 2017 17:30:57 GMT
Last-Modified: Fri, 10 Nov 2017 18:30:57 GMT
Server: IIS
SPRequestGuid: 47ce07a7-e843-4e40-8e97-884d70c00888
X-SharePointHealthScore: 0
Set-Cookie: DeviceSelector=0; expires=Sun, 10-Dec-2017 18:30:58 GMT; path=/; secure
SVR: P-P014
X-UA-Compatible: IE=Edge
X-Frame-Options: SAMEORIGIN
Date: Fri, 10 Nov 2017 18:30:57 GMT
Set-Cookie: visid_incap_19824=jdOwUkB+RbShoiXMWvSE02HwBVoAAAAAQUIPAAAAAAC+v6dN2TynKabgkV6azDAH; expires=Fri, 09 Nov 2018 20:57:13 GMT; path=/; Domain=.nestle.co.uk
Set-Cookie: incap_ses_108_19824=1E1YB2s/7wwCn4AtRrN/AWHwBVoAAAAAtpfbGvWTVEJWs/yJbh/sTw==; path=/; Domain=.nestle.co.uk
Set-Cookie: ___utmvmlcuoNs=jAWbMCNZERG; path=/; Max-Age=900
Set-Cookie: ___utmvalcuoNs=tAo
gmkr; path=/; Max-Age=900
Set-Cookie: ___utmvblcuoNs=YZZ
    XGIOQalu: Jti; path=/; Max-Age=900
X-Iinfo: 6-31981864-31981867 NNNN CT(6 17 0) RT(1510338657700 22) q(0 0 0 -1) r(2 2) U19
X-CDN: Incapsula
Transfer-Encoding: chunked