Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

shell.com.au Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

shell.com.au Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 1.1639 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 184.5 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 19 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 40 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims shell.com.au takes up 594,148 place globally, among all the indexed websites. We updated this information on 2018-01-21.
• Compare that to the best rank this website has taken 2016-09-06, which is 208,363.
• The delta of this rank over the last three months is around -63593.
• As far as we know, the worst position for shell.com.au was 999,828 (on 2016-11-02).
• The average Alexa rank for shell.com.au is 583,026 at this time.
• It's worth to mention that in Australia, shell.com.au is in 11,590 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 489,379,248 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 735,580 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 100,427 was achieved on 2014-08-19.
• As far as we know, the worst position for shell.com.au was 992,294 (on 2014-09-25).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 104.94.39.79.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Sat, 28 May 2016 11:28:26 GMT
Server: Apache/2.2.3 (Red Hat)
Location: http://www.shell.com.au/
Content-Length: 232
Content-Type: text/html; charset=iso-8859-1

HTTP/1.1 200 OK
X-Frame-Options: SAMEORIGIN
Last-Modified: Sat, 28 May 2016 11:07:22 GMT
X-UA-Compatible: IE=edge
Content-Type: text/html; charset=UTF-8
Date: Sat, 28 May 2016 11:28:26 GMT
Transfer-Encoding:
chunked
Connection: keep-alive
Connection: Transfer-Encoding

Domain Name:









 shell.com.au Last Modified:








 07-Aug-2015 03:22:42 UTC Status:












ok Registrar Name:








Tucows
Registrant:










Shell Development (Australia) Proprietary Limited Registrant ID:








 ACN 009 663 576 Eligibility Type:







Company Eligibility ID:








ACN 009 663 576
Registrant Contact ID:




 TUXAJQQ9PJIV145O Registrant Contact Name:



 Ian Harrison Registrant Contact Email:



Visit whois.ausregistry.com.au for Web based WhoIs
Tech Contact ID:







 TUQ4K3Q0DQXQQZ5J Tech Contact Name:






 Technical Manager Tech Contact Email:






Visit whois.ausregistry.com.au for Web based WhoIs
Name Server:









 dns1.shell.com Name Server:









 dns2.shell.com Name Server:









 dns3.shell.com DNSSEC:












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