Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.117 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 7.7 kilobytes in size. A good result that should not impact load speed in any negative way.
• Our database tells us around 13 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims shadesofblack.co.uk takes up 976,809 place globally, among all the indexed websites. We updated this information on 2014-07-27.
• Compare that to the best rank this website has taken 2014-06-11, which is 357,549.
• As far as we know, the worst position for shadesofblack.co.uk was 990,257 (on 2013-11-29).
• The average Alexa rank for shadesofblack.co.uk is 620,919 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 46.30.215.12.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Wed, 21 Jun 2017 14:14:57 GMT
Server: Apache
Last-Modified: Thu, 03 Nov 2016 20:00:10 GMT
Vary: Accept-Encoding
Content-Type: text/html
X-Varnish: 708451670 671791864
Age: 3251
Via: 1.1 varnish (Varnish/5.1)
ETag: W/"33852e14-1ecc-5406b014b93dc"
Accept-Ranges: bytes
Content-Length: 7884
Connection: keep-alive

Domain name:
shadesofblack.co.uk
Registrant:
Sean Blackburn
Registrant type:
UK Individual
Registrant's address:
6 Klondyke Walk
Blaydon
Newcastle Upon Tyne
NE21 4FG
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 28-Jul-2016
Registrar:
One.com A/S [Tag = TJNF-DK]
URL: http://www.one.com
Relevant dates:
Registered on: 27-Sep-2016
Expiry date:  27-Sep-2017
Last updated:  29-Sep-2016
Registration status:
Registered until expiry date.
Name servers:
ns01.one.com
ns02.one.com
WHOIS lookup made at 19:16:40 14-May-2017
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