Perhaps the most relevant statistics data that we could gather is presented here:
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Site title (meta) | RTK.IO - Next generation ad exchange | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 36. |
| Website meta description | RTK.io prides itself on connecting differentiated, direct demand with top quality publishers. Through our relationships with Agencies, Trading Desks, and Media Consultancies, we help publishers to make the most out of their remnant inventory. | The length of the meta description is 243 characters. Google recommends up to around 280-320 characters at the most. |
| Website load speed | Approximately 0.1934 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
| Rank by Alexa | 248,521 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
| Global rank by Quantcast | 203,522, after last update | Based on the gathered data, Quantcast does not consider this website to be popular. Take it for what it's worth. |
| Homepage links | Approximately 15 | A good amount of links and nothing to worry about. |
| Pages linking back | We counted 35 | Such a low amount of backlinks is insufficient and either shows the website is of low quality, or does not reach a wide audience. |
| Size of page HTML | 11.6KB | This is a very good result, as search engines prioritize websites that are quick to load. |
| Server data | Server seems to be online. IP adress for this domain is 104.207.133.11. | The location of the server is in Matawan, New Jersey, United States. The hosting service is provided by a known, trustworthy company. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Similar websites | rtkmedia.com adkernel.com sortable.com prebid.org iabtechlab.com |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as rtk.io. Thus, they probably target the same audience and, likely, keywords. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Average visit time | 3:38 | This is a good amount of time for visitors to spend on the website on average, great result! |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 13,842,447 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
| Header information |
|---|
HTTP/1.1 200 OK Server: nginx/1.10.0 (Ubuntu) Date: Tue, 19 Jul 2016 17:53:17 GMT Content-Type: text/html Content-Length: 11436 Last-Modified: Tue, 07 Jun 2016 12:15:51 GMT Connection: keep-alive ETag: "5756baf7-2cac" Accept-Ranges: bytes |
| WHOIS entry |
|---|
Domain : rtk.io Status : Live Expiry : 2017-08-11 NS 1 : ns2.r4ns.net NS 2 : ns1.r4ns.com Owner Name : Gareth Glaser Owner OrgName : RTK.IO, Inc Owner Addr : 41 West 25th Fl 8 Owner Addr : New York Owner Addr : NY Owner Addr : US Check for 'rtk.sh' --- http://www.nic.sh/go/whois/rtk.sh Check for 'rtk.ac' --- http://www.nic.ac/go/whois/rtk.ac |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for rtk.io:
Here is a list of some more reports for you to check. If you found this one on rtk.io useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for rtk.io domain name: