Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 7.1078 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 191.2 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 363 images. Such an enormous amount of images on the homepage certainly impact load speed in a negative way. We can only hope all of these images are compressed as well as possible to minimize the damage to user experience and, potentially, ranking in search results.
• Our database tells us around 388 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims rockshop.co.nz takes up 195,220 place globally, among all the indexed websites. We updated this information on 2018-01-17.
• Compare that to the best rank this website has taken 2018-01-06, which is 181,445.
• As far as we know, the worst position for rockshop.co.nz was 915,600 (on 2014-04-25).
• The average Alexa rank for rockshop.co.nz is 368,538 at this time.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 12,130,989 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 98,792 place globally. This rating was last checked on 2014-10-14.
• The best Quantcast rank of 98,589 was achieved on 2014-09-17.
• As far as we know, the worst position for rockshop.co.nz was 126,526 (on 2014-02-16).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 112.109.67.193.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Wed, 24 May 2017 20:48:01 GMT
Server: Apache/2.4.25 (Ubuntu)
Set-Cookie: frontend=e3g2kocv8cpg79e3nnrvbr8lj0; expires=Wed, 24-May-2017 21:48:01 GMT; Max-Age=3600; path=/; domain=www.rockshop.co.nz; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-cache, max-age=0, must-revalidate, no-transform
Pragma: no-cache
Set-Cookie: frontend_cid=vavNb6GwY0Buyw0g; expires=Wed, 24-May-2017 21:48:01 GMT; Max-Age=3600; path=/; domain=www.rockshop.co.nz; secure; httponly
Vary: Accept-Encoding
X-UA-Compatible: IE=edge
Transfer-Encoding: chunked
Content-Type: text/html; charset=utf-8

version: 7.40
query_datetime: 2017-07-04T02:33:42+12:00
domain_name: rockshop.co.nz
query_status: 200 Active
domain_dateregistered: 1997-05-12T00:00:00+12:00
domain_datebilleduntil: 2017-09-14T08:49:40+12:00
domain_datelastmodified: 2016-08-16T07:11:19+12:00
domain_delegaterequested: yes
domain_signed: no
registrar_name: Umbrellar Limited t/a DiscountDomains
registrar_address1: PO Box 302829
registrar_address2: North Harbour
registrar_city: Auckland
registrar_postalcode: 0751
registrar_country: NZ (NEW ZEALAND)
registrar_phone: +64 3 9619550
registrar_fax: +64 3 3516705
registrar_email: 
registrant_contact_name: Webb Enterprises Limited
registrant_contact_address1: PO Box 132015
registrant_contact_address2: Sylvia Park
registrant_contact_city: Auckland
registrant_contact_postalcode: 1644
registrant_contact_country: NZ (NEW ZEALAND)
registrant_contact_phone: +64 21 702673
registrant_contact_fax: +64 3 3317932
registrant_contact_email: 
admin_contact_name: Webb Enterprises Limited
admin_contact_address1: PO Box 132015
admin_contact_address2: Sylvia Park
admin_contact_city: Auckland
admin_contact_postalcode: 1644
admin_contact_country: NZ (NEW ZEALAND)
admin_contact_phone: +64 21 702673
admin_contact_fax: +64 3 3317932
admin_contact_email: 
technical_contact_name: NZ Web Service
technical_contact_address1: 58 Martin Avenue Beckenham
technical_contact_city: CHRISTCHURCH
technical_contact_province: Canterbury
technical_contact_postalcode: 8023
technical_contact_country: NZ (NEW ZEALAND)
technical_contact_phone: +64 21 702673
technical_contact_fax: +64 3 3317932
technical_contact_email: 
ns_name_01: ns1.rockshop.co.nz
ns_ip4_01: 114.31.215.3
ns_name_02: ns3.btg.co.nz