Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.7207 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 54.1 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 2 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 32 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 43,771,555 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 123,607 place globally. This rating was last checked on 2014-04-16.
• The best Quantcast rank of 123,572 was achieved on 2014-04-15.
• As far as we know, the worst position for polkoutdoors.com was 359,155 (on 2013-12-19).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 149.126.72.15.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Age: 0
Cache-Control: max-age=90, must-revalidate
Content-Type: text/html; charset=UTF-8
Date: Tue, 16 Jan 2018 22:16:37 GMT
Expires: Tue, 16 Jan 2018 22:12:22 GMT
Last-Modified: Tue, 16 Jan 2018 22:06:15 GMT
ServedBy: GMI-D-WEB-01
Server: Microsoft-IIS/7.5
Vary: X-UA,Accept-Encoding, User-Agent
X-Actual-URL: GM5-D-WEB-24, (/apps/pbcs.dll/section?category=SPORTS&profile=2001259)
X-Cache: MISS-Varnish
X-FORWARDED-FOR: 62.75.137.71, 149.126.78.1, 172.28.40.47, 172.28.40.47
X-Handled-By: GM5-D-WEB-24, Rewrite on site LK
X-MainProfileCategory: SPORTS
X-MainProfileID: 2001259
X-MainProfileName: Polk Outdoors
X-MainProfileURL: /polkoutdoors
X-Original-Request: /polkoutdoors
X-Passed-To: GM5-D-WEB-24, URL Rewrite on site LK (2018-01-16 17:12:22:563)
X-Passed-To-BeforeDispatch: GM5-D-WEB-24, on site LK (2018-01-16 17:12:22:563)
X-Passed-To-DLL: GM5-D-WEB-24, (2018-01-16 17:12:22:563)
X-Passed-To-PostProcessResponse: GM5-D-WEB-24, on site LK (2018-01-16 17:12:22:625)
X-Powered-By: ASP.NET
X-Returned-From: GM5-D-WEB-24(2018-01-16 17:12:22:625)
X-Returned-From-BeforeDispatch: GM5-D-WEB-24, on site LK (2018-01-16 17:12:22:610)
X-Returned-From-DLL: GM5-D-WEB-24 (2018-01-16 17:12:22:625)
X-Returned-From-PostProcessResponse: GM5-D-WEB-24, on site LK (2018-01-16 17:12:22:625)
X-Served-By: ip-172-28-41-64.gmi.loc
x-stale: false
X-UA-Device: pc
X-Varnish: 695591137
X-Varnish-beresp-grace: 43200.000
X-Varnish-beresp-status: 200
X-Varnish-beresp-ttl: 90.000
transfer-encoding: chunked
Connection: keep-alive
Set-Cookie: visid_incap_830758=uM3FabKwRNKusdJSHotDEdF4XloAAAAAQUIPAAAAAADQgOa9TTb96qVoeyRQBXm/; expires=Wed, 16 Jan 2019 19:11:03 GMT; path=/; Domain=.theledger.com
Set-Cookie: nlbi_830758=cDYrEKCBYWvzmPo3/vlH7QAAAAAmhheQax4zTcyP0otDQR8N; path=/; Domain=.theledger.com
Set-Cookie: incap_ses_108_830758=eVbZdYOETSZLNcokVLN/AdJ4XloAAAAAkQ4QqY23ClCSUHKlzkcB9A==; path=/; Domain=.theledger.com
Set-Cookie: ___utmvmlcuVwNX=oJUdyRkQwZw; path=/; Max-Age=900
Set-Cookie: ___utmvalcuVwNX=RWR
wkGZ; path=/; Max-Age=900
Set-Cookie: ___utmvblcuVwNX=nZn
    XBOOralS: ztx; path=/; Max-Age=900
X-Iinfo: 7-36568111-36568112 NNNN CT(0 -1 0) RT(1516140753958 0) q(0 0 0 1) r(2 2) U5
X-CDN: Incapsula