Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.2377 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 117.1 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 3 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 132 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims plutodirect.co.uk takes up 808,321 place globally, among all the indexed websites. We updated this information on 2016-01-21.
• Compare that to the best rank this website has taken 2015-12-30, which is 164,910.
• The delta of this rank over the last three months is around -1263694.
• As far as we know, the worst position for plutodirect.co.uk was 937,994 (on 2015-12-05).
• The average Alexa rank for plutodirect.co.uk is 308,361 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 104.27.129.38.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Mon, 18 Jul 2016 19:21:07 GMT
Content-Type: text/html
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=d1ea3de4e5a8de7ca4e800fc5aaeb33ca1468869667; expires=Tue, 18-Jul-17 19:21:07 GMT; path=/; domain=.plutodirect.co.uk; HttpOnly
Location: http://www.plutodirect.co.uk/
Server: cloudflare-nginx
CF-RAY: 2c484b7c58115041-LAX

HTTP/1.1 200 OK
Date: Mon, 18 Jul 2016 19:21:07 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=d7923461dfa599f089bab8e317258c9d61468869667; expires=Tue, 18-Jul-17 19:21:07 GMT; path=/; domain=.plutodirect.co.uk; HttpOnly
X-Powered-By: PHP/5.6.23
X-Frame-Options: SAMEORIGIN
P3p: CP="CAO PSA OUR"
Set-Cookie: CACHED_FRONT_FORM_KEY=U2KbgRUG1B5k47Yj; path=/
X-Powered-By: PleskLin
Server: cloudflare-nginx
CF-RAY: 2c484b7eb7b222c4-LAX

Domain name:



 plutodirect.co.uk


Registrant:



 PlutoDirect Limited


Registrant type:



 UK Limited Company, (Company number: 7986104)


Registrant's address:



 66 Great North Way



 Hendon



 London



 LND



 NW4 1HS



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 04-May-2016


Registrar:



 1 & 1 Internet SE [Tag = 1AND1]



 URL: https://www.1and1.co.uk


Relevant dates:



 Registered on: 12-Apr-2011



 Expiry date:
12-Apr-2018



 Last updated:
30-Apr-2016


Registration status:



 Registered until expiry date.


Name servers:



 austin.ns.cloudflare.com



 dora.ns.cloudflare.com


WHOIS lookup made at 20:21:13 18-Jul-2016
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