Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.7854 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 112.5 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 22 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 52 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims pennylanes.com.au takes up 995,869 place globally, among all the indexed websites. We updated this information on 2015-01-30.
• Compare that to the best rank this website has taken 2015-01-18, which is 791,733.
• As far as we know, the worst position for pennylanes.com.au was 999,097 (on 2015-01-13).
• The average Alexa rank for pennylanes.com.au is 891,992 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 54.164.83.247.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx/1.10.3 (Ubuntu)
Date: Fri, 13 Oct 2017 08:25:56 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Cache-Control: private, must-revalidate
pragma: no-cache
expires: -1
Set-Cookie: laravel_session=v5UHysZZ6JJIYIFxk1iUnDLxC3q7XkF2kCAHItFy; expires=Fri, 13-Oct-2017 10:25:59 GMT; Max-Age=7200; path=/; HttpOnly

Domain Name:                     pennylanes.com.au
Last Modified:                   15-Jun-2016 21:44:28 UTC
Status:                          ok
Registrar Name:                  Web Address Registration
Registrant:                      K.J MOORE & R.W MOORE
Registrant ID:                   ABN 66922780191
Eligibility Type:                Partnership
Eligibility Name:                FS Marketing
Eligibility ID:                  ABN 66922780191
Registrant Contact ID:           R-005204081-SN
Registrant Contact Name:         Raeleen Moore
Registrant Contact Email:        Visit whois.ausregistry.com.au for Web based WhoIs
Tech Contact ID:                 C-000814114-SN
Tech Contact Name:               Raeleen Moore
Tech Contact Email:              Visit whois.ausregistry.com.au for Web based WhoIs
Name Server:                     ns1.dnspackage.com
Name Server:                     ns2.dnspackage.com
DNSSEC:                          unsigned