Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 4.0217 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 60 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 49 images. This is an ok number of images to have. Not too many, but not too few, either.
• Our database tells us around 106 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims payments-australia.com.au takes up 980,707 place globally, among all the indexed websites. We updated this information on 2015-03-14.
• Compare that to the best rank this website has taken 2015-02-12, which is 595,376.
• As far as we know, the worst position for payments-australia.com.au was 980,707 (on 2015-03-14).
• The average Alexa rank for payments-australia.com.au is 751,513 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 54.164.201.83.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Cache-Control: no-cache, must-revalidate, post-check=0, pre-check=0
Content-Language: en
Content-Type: text/html; charset=utf-8
Date: Fri, 27 Oct 2017 19:40:16 GMT
Expires: Sun, 19 Nov 1978 05:00:00 GMT
Link: <https://payments-innovation.iqpc.com.au/>; rel="canonical",<https://payments-innovation.iqpc.com.au/>; rel="shortlink"
Server: Apache/2.4.7 (Ubuntu)
Vary: Accept-Encoding
X-Content-Type-Options: nosniff
X-Generator: Drupal 7 (http://drupal.org)
X-Powered-By: PHP/5.5.9-1ubuntu4.19
transfer-encoding: chunked
Connection: keep-alive

Domain Name:                     payments-australia.com.au
Last Modified:                   04-Jan-2017 21:50:44 UTC
Status:                          ok
Registrar Name:                  Domain Central
Registrant:                      INTERNATIONAL QUALITY & PRODUCTIVITY CENTRE PTY LIMITED
Registrant ID:                   ABN 92071142446
Eligibility Type:                Company
Registrant Contact ID:           DC114592-42170
Registrant Contact Name:         IQPC
Registrant Contact Email:        Visit whois.ausregistry.com.au for Web based WhoIs
Tech Contact ID:                 DC114592-42022
Tech Contact Name:               IQPC
Tech Contact Email:              Visit whois.ausregistry.com.au for Web based WhoIs
Name Server:                     ns-100.awsdns-12.com
Name Server:                     ns-1777.awsdns-30.co.uk
Name Server:                     ns-1256.awsdns-29.org
Name Server:                     ns-1008.awsdns-62.net
DNSSEC:                          unsigned