Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | PAYBACK Italia | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 14. |
Website meta description | Benvenuti su PAYBACK Italia! PAYBACK è la carta fedeltà gratuita che trasforma in sconti e premi i tuoi acquisti. | The length of the meta description is 127 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | PAYBACK,carta fedeltà, punti, sconti, premi, shop online, ebay, esso, carrefour, h3g, bnl, american express | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 1.5055 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
Rank by Alexa | 61,363 | The site is among the more popular ones, according to Alexa. How accurate the rank is remains a question. |
Homepage links | Approximately 100 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 4 | Such a low amount of backlinks is insufficient and either shows the website is of low quality, or does not reach a wide audience. |
Size of page HTML | 61.9KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
Server data | Server seems to be online. IP adress for this domain is 149.126.72.70. | Due to lack of data, we can't provide a meaningful insight. |
Status of domain | Date of registry: 2009-05-25 13:30:20 | Due to lack of data, we can't provide a meaningful insight. payback.it has been registered at Ascio Technologies Inc. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Similar websites | hellobank.it carrefour.it mondadori.it groupalia.it membershiprewards.it |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as payback.it. Thus, they probably target the same audience and, likely, keywords. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 4:10 | This is a good amount of time for visitors to spend on the website on average, great result! |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 301 Moved Permanently Date: Tue, 15 Mar 2016 07:34:12 GMT Location: http://www.payback.it/ Vary: Accept-Encoding Content-Length: 4274 Content-Type: text/html; charset=iso-8859-1 Set-Cookie: TS21a9f5=08885c80b003c0067704523279e8b736d279d5a92667f6b656e7baf4; Path=/ HTTP/1.1 200 OK Date: Tue, 15 Mar 2016 07:34:13 GMT Set-Cookie: PBGLSESSION=ijglk03818knu0md78lnecv3i0; path=/; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Vary: Accept-Encoding X-Real-Server: ${HOSTNAME} X-XSS-Protection: 1; mode=block Content-Type: text/html; charset=UTF-8 Set-Cookie: TS21a9f5=7f203ab0554fdc0f0e0baabb508ef46fe1b7bc9e3546299656e7baf5b0e03876953df92f; Path=/ Transfer-Encoding: chunked |
WHOIS entry |
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********************************************************************* * Please note that the following result could be a subgroup of * * the data contained in the database. * * * * Additional information can be visualized at: * * http://www.nic.it/cgi-bin/Whois/whois.cgi * ********************************************************************* Domain: payback.it Status: ok Created: 2009-05-25 13:30:20 Last Update: 2015-12-07 00:44:44 Expire Date: 2016-11-21 Registrant Organization: LOYALTY PARTNER GmbH Admin Contact Name: Philip Emery Organization: Payback GMBH Address: Theresienhoehe 12 Muenchen 80339 DE DE Created: 2013-04-15 12:15:06 Last Update: 2013-04-15 12:15:06 Technical Contacts Name: Volker Schiemann Organization: Interoute Deutschland GmbH Address: Prinzenallee 9 Duesseldorf 40549 DE DE Created: 2011-02-28 10:58:18 Last Update: 2011-02-28 10:58:18 Registrar Organization: Ascio Technologies Inc. Name: ASCIO-REG Web: http://www.groupnbt.com Nameservers dns2.dpn.de dns1.dpn.de |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for payback.it:
Here is a list of some more reports for you to check. If you found this one on payback.it useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for payback.it domain name: