Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

omni.se Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

omni.se Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 0.5354 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 195.7 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 21 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 23 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims omni.se takes up 36,249 place globally, among all the indexed websites. We updated this information on 2018-02-04.
• Compare that to the best rank this website has taken 2015-02-25, which is 22,486.
• The delta of this rank over the last three months is around 17035.
• As far as we know, the worst position for omni.se was 990,315 (on 2013-11-30).
• The average Alexa rank for omni.se is 82,354 at this time.
• It's worth to mention that in Sweden, omni.se is in 280 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 49,034,131 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 883,738 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 220,889 was achieved on 2014-10-15.
• As far as we know, the worst position for omni.se was 883,738 (on 2015-02-05).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 188.166.2.153.
• Website is hosted on a server that is located in Amsterdam, which is in North Holland, Netherlands. The zip is 1000.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx/1.4.6 (Ubuntu)
Date: Tue, 26 Apr 2016 08:02:01 GMT
Content-Type: text/html; charset=utf-8
Content-Length: 173593
Connection: keep-alive
Etag: W/"2a619-MNYYUHIt25IxF3JmNGotOQ"
omni-hash: d41d8cd98f00b204e9800998ecf8427e
Vary: Accept-Encoding
X-Varnish: 108285002 118539409
Age: 9
To-You-From: Omni with <3
Accept-Ranges: bytes

# Copyright (c) 1997- IIS (The Internet Foundation In Sweden). # All rights reserved. # The information obtained through searches, or otherwise, is protected # by the Swedish Copyright Act (1960:729) and international conventions. # It is also subject to database protection according to the Swedish # Copyright Act. # Any use of this material to target advertising or # similar activities is forbidden and will be prosecuted. # If any of the information below is transferred to a third # party, it must be done in its entirety. This server must # not be used as a backend for a search engine. # Result of search for registered domain names under # the .se top level domain. # This whois printout is printed with UTF-8 encoding. # state:





active domain:




 omni.se holder:




 CP0000-06295 admin-c:




CP0000-01357 tech-c:




 CP0000-01357 billing-c:



CP0000-01357 created:




2007-07-11 modified:



 2015-07-04 expires:




2016-07-11 transferred:


2014-09-15 nserver:




nitin.ns.cloudflare.com nserver:




june.ns.cloudflare.com dnssec:




 unsigned delegation status:




 ok registrar:



Domaininfo AB