Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 7.0862 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 66 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 68 images. This is an ok number of images to have. Not too many, but not too few, either.
• Our database tells us around 102 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims nichollsonline.co.uk takes up 973,139 place globally, among all the indexed websites. We updated this information on 2017-02-16.
• Compare that to the best rank this website has taken 2016-12-04, which is 508,087.
• As far as we know, the worst position for nichollsonline.co.uk was 984,920 (on 2016-09-02).
• The average Alexa rank for nichollsonline.co.uk is 801,145 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 178.236.151.128.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Sun, 21 May 2017 18:07:25 GMT
Server: Apache
Set-Cookie: vscommerce=0ng7r3tpk7hknisnevn4c1u8h3; path=/; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Set-Cookie: vscommerce=0ng7r3tpk7hknisnevn4c1u8h3; path=/; httponly
Set-Cookie: VSReferrer=www.nichollsonline.co.uk; expires=Tue, 20-Jun-2017 18:07:25 GMT; Max-Age=2592000; path=/
Set-Cookie: VSVatPrices=inc; expires=Sun, 21-May-2017 18:07:24 GMT; Max-Age=-1; path=/; domain=www.nichollsonline.co.uk
Vary: Accept-Encoding
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8

Error for "nichollsonline.co.uk".
the WHOIS query quota for 62.75.137.71 has been exceeded
and will be replenished in 72 seconds
WHOIS lookup made at 14:44:50 22-May-2017
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You may not access the .uk WHOIS or use any data from it except as permitted
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