Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 6.5519 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 130.2 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 29 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 109 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims nationaldiversityawards.co.uk takes up 914,715 place globally, among all the indexed websites. We updated this information on 2017-07-02.
• Compare that to the best rank this website has taken 2014-08-05, which is 495,124.
• As far as we know, the worst position for nationaldiversityawards.co.uk was 994,736 (on 2014-05-13).
• The average Alexa rank for nationaldiversityawards.co.uk is 688,003 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 79.170.40.160.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Tue, 20 Jun 2017 23:11:04 GMT
Server: Apache/2.4.23 (Unix)
X-Powered-By: PHP/5.3.28
Link: <http://www.nationaldiversityawards.co.uk/wp-json/>; rel="https://api.w.org/", <http://www.nationaldiversityawards.co.uk/>; rel=shortlink
Set-Cookie: wfvt_3783877929=5949ab89abf3c; expires=Tue, 20-Jun-2017 23:41:05 GMT; path=/; httponly
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8

Domain name:
nationaldiversityawards.co.uk
Registrant:
Urban UK Ltd
Registrant type:
Other UK Entity (e.g. clubs, associations, many universities)
Registrant's address:
85-89 Duke Street
Liverpool
L1 5AP
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
Registrar:
Heart Internet Ltd t/a Heart Internet [Tag = HEARTINTERNET]
URL: http://www.heartinternet.co.uk
Relevant dates:
Registered on: 10-Sep-2010
Expiry date:  10-Sep-2018
Last updated:  10-Sep-2016
Registration status:
Registered until expiry date.
Name servers:
ns.heartinternet.co.uk
ns2.heartinternet.co.uk   79.170.43.3
WHOIS lookup made at 14:58:38 12-May-2017
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