Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | National Audit Office (NAO) | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 27. |
Website meta description | Responsible for certifying the accounts of all Government Departments and a number of other public sector bodies. It has statutory authority to report to Parliament on the way in which Departments and other bodies have used their resources. | The length of the meta description is 240 characters. Google recommends up to around 280-320 characters at the most. |
Website load speed | Approximately 0.7544 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
Rank by Alexa | 349,600 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
Global rank by Quantcast | 100,724, after last update | According to Quantcast metris, the website is quite popular. |
Homepage links | Approximately 155 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 787 | A good amount of backlinks to improve ranking, though there is always room for more. |
Size of page HTML | 78.5KB | This is a very good result, as search engines prioritize websites that are quick to load. |
Server data | Server seems to be online. IP adress for this domain is 46.137.110.137. | The location of the server is in Dublin, Leinster, Ireland. The hosting service is provided by a known, trustworthy company. |
Status of domain | Date of registry: 2001-11-02 00:00:00 | Due to lack of data, we can't provide a meaningful insight. nao.org.uk has been registered at Connect Internet Solutions Ltd t/a Connect Internet Solutions Limited |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Categories of the website | Regional Europe United Kingdom Government Economy Audit and Purchasing Regional Europe United Kingdom Government Regulatory Bodies Finance and Auditing |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | publications.parliament.uk pwc.co.uk civilserviceworld.com local.gov.uk audit-scotland.gov.uk |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as nao.org.uk. Thus, they probably target the same audience and, likely, keywords. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 2:16 | Visitors spend a decent amount of time reading the website. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 6,536,179 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 301 https://nao.org.uk/ Server: Varnish Location: https://nao.org.uk/ Accept-Ranges: bytes Date: Wed, 25 May 2016 15:16:06 GMT X-Varnish: 239547213 Age: 0 Via: 1.1 varnish Connection: close X-Cache: MISS X-Frame-Options: SAMEORIGIN X-Served-By: 754466c12c HTTP/1.1 302 Found Date: Wed, 25 May 2016 15:16:08 GMT Content-Type: text/html; charset=UTF-8 Content-Length: 0 Connection: keep-alive Server: Apache Location: https://www.nao.org.uk/ Accept-Ranges: bytes X-Varnish: 239547218 Age: 0 Via: 1.1 varnish X-Cache: MISS X-Frame-Options: SAMEORIGIN X-Served-By: 754466c12c X-UA-Compatible: IE=edge HTTP/1.1 200 OK Accept-Ranges: bytes Age: 0 Content-Type: text/html; charset=UTF-8 Date: Wed, 25 May 2016 15:16:09 GMT Server: Apache Vary: Accept-Encoding Via: 1.1 varnish X-Cache: MISS X-Frame-Options: SAMEORIGIN X-Served-By: b26eee01e7 X-UA-Compatible: IE=edge X-Varnish: 228021385 Content-Length: 57405 Connection: keep-alive |
WHOIS entry |
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Domain name: nao.org.uk Registrant: National Audit Office Registrant type: UK Government Body Registrant's address: 157-197 Buckingham Palace Road Victoria London SW1W 9SP United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 01-May-2014 Registrar: Connect Internet Solutions Ltd t/a Connect Internet Solutions Limited [Tag = CONNECT] URL: http://www.connectinternetsolutions.com Relevant dates: Registered on: 02-Nov-2001 Expiry date: 02-Nov-2020 Last updated: 29-Oct-2015 Registration status: Registered until expiry date. Name servers: ns0.connectinternetsolutions.com ns1.connectinternetsolutions.com WHOIS lookup made at 16:16:23 25-May-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for nao.org.uk:
Here is a list of some more reports for you to check. If you found this one on nao.org.uk useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for nao.org.uk domain name: