Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.1264 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 13.6 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 8 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 21 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims midlandslumber.co.za takes up 783,802 place globally, among all the indexed websites. We updated this information on 2015-12-29.
• Compare that to the best rank this website has taken 2015-12-29, which is 783,802.
• As far as we know, the worst position for midlandslumber.co.za was 879,029 (on 2015-11-30).
• The average Alexa rank for midlandslumber.co.za is 844,860 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 50.19.217.65.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx/0.8.54
Date: Thu, 29 Jun 2017 20:23:50 GMT
Content-Type: text/html; charset=utf-8
Connection: keep-alive
Vary: Accept-Encoding
Vary: Cookie,Accept-Encoding
ETag: "4afde4fcf2f6663170aad4420e9f60ad"
Content-Length: 13662
Last-Modified: Thu, 29 Jun 2017 09:20:54 GMT

Domain Name: midlandslumber.co.za
Domain ID: dom_1VWAF--1
WHOIS Server: coza-whois12.dns.net.za
Updated Date: 2016-07-17T00:30:04Z
Creation Date: 2008-07-17T00:15:12Z
Registry Expiry Date: 2017-07-17T00:15:12Z
Sponsoring Registrar: ZACR
Domain Status: ok https://icann.org/epp#ok
Registrant ID: cozamidlee2c7130
Registrant Name: PetalMania cc
Registrant Organization:
Registrant Street: PO Box 122, Balgowan, KZN, ZA, 3275
Registrant City: -
Registrant State/Province:
Registrant Postal Code:
Registrant Country:
Registrant Phone: +27.768727734
Registrant Phone Ext:
Registrant Fax: +27.865401116
Registrant Fax Ext:
Registrant Email: 
Admin ID: cozamidlee2c7130
Admin Name: PetalMania cc
Admin Organization:
Admin Street: PO Box 122, Balgowan, KZN, ZA, 3275
Admin City: -
Admin State/Province:
Admin Postal Code:
Admin Country: --
Admin Phone: +27.768727734
Admin Phone Ext:
Admin Fax: +27.865401116
Admin Fax Ext:
Admin Email: 
Billing ID: cozamidlee2c7130
Billing Name: PetalMania cc
Billing Organization:
Billing Street: PO Box 122, Balgowan, KZN, ZA, 3275
Billing City: -
Billing State/Province:
Billing Postal Code:
Billing Country: --
Billing Phone: +27.768727734
Billing Phone Ext:
Billing Fax: +27.865401116
Billing Fax Ext:
Billing Email: 
Tech ID: cozamidlee2c7130
Tech Name: PetalMania cc
Tech Organization:
Tech Street: PO Box 122, Balgowan, KZN, ZA, 3275
Tech City: -
Tech State/Province:
Tech Postal Code:
Tech Country: --
Tech Phone: +27.768727734
Tech Phone Ext:
Tech Fax: +27.865401116
Tech Fax Ext:
Tech Email: 
Name Server: ns1.heytrooper.com
Name Server: ns2.heytrooper.com
Name Server: ns3.heytrooper.com
Name Server: ns4.heytrooper.com
DNSSEC: unsigned
>>> Last update of WHOIS database: 2017-07-14T12:19:50Z <<<