Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

mercuremelbourne.com.au Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

Page speed overview

• It takes around 1.2255 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 95 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 15 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 48 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims mercuremelbourne.com.au takes up 10,298,174 place globally, among all the indexed websites.
• The delta of this rank over the last three months is around -4598018.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 2.20.188.140.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: Apache
X-Powered-By: PHP/5.3.3
Cache-Control: max-age=0, public
Expires: Tue, 07 Nov 2017 04:34:47 GMT
Content-Type: text/html; charset=UTF-8
Vary: user-agent
Date: Tue, 07 Nov 2017 04:34:48 GMT
Transfer-Encoding:  chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: BIGipServerpool_htb_cluster8=4179172874.20480.0000; path=/