Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.3205 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 29.7 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 21 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 15 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims mercer-sons.co.uk takes up 992,663 place globally, among all the indexed websites. We updated this information on 2015-11-03.
• Compare that to the best rank this website has taken 2015-10-17, which is 789,823.
• As far as we know, the worst position for mercer-sons.co.uk was 997,507 (on 2015-11-02).
• The average Alexa rank for mercer-sons.co.uk is 930,466 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 37.187.254.89.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx
Date: Fri, 09 Jun 2017 05:06:27 GMT
Content-Type: text/html; charset=utf-8
Content-Length: 30341
Connection: keep-alive
Vary: Accept-Encoding
Status: 200
P3P: CP="NID"
Set-Cookie: basketID=17040bd4059e1af9; expires=Mon, 12-Jun-2017 05:06:27 GMT; path=/; domain=.mercer-sons.co.uk; Secure; HttpOnly
ETag: "6e1b053b2f8b1e08d6cec0bc465fe8ef"
Cache-Control: private, max-age=0, must-revalidate
Vary: Accept-Encoding
X-Cache-Status: BYPASS

Domain name:
mercer-sons.co.uk
Registrant:
Mercer & Sons Ltd
Registrant type:
UK Limited Company, (Company number: 139782)
Registrant's address:
Mercers Trade Centre
Pump St
Blackburn
Lancs
BB2 1PG
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 23-Aug-2013
Registrar:
Fasthosts Internet Ltd [Tag = LIVEDOMAINS]
URL: http://www.fasthosts.co.uk
Relevant dates:
Registered on: 24-Aug-1999
Expiry date:  24-Aug-2017
Last updated:  25-Jul-2016
Registration status:
Registered until expiry date.
Name servers:
ns1.livedns.co.uk         213.171.192.250
ns2.livedns.co.uk         213.171.193.250
ns3.livedns.co.uk         213.171.192.254
WHOIS lookup made at 03:58:48 27-May-2017
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