Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

maxx.co.nz Safety Information

Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.

• Craeted by Symantec - a California based cyber security experts - Norton is among the most recognized security solutions you'll come across. Because of that, we put a lot of faith in their findings. Symantec assessed maxx.co.nz with its Norton software and found it to be no_data. The experts did not identify any annoyance factors on the website. Symantec could not find any computer threats. And to finish this report on a bright note, no identity threats were found!
• We will be honest, whether to include WoT (or Web of Trust) assessment in this report or not has been a lengthy debate. Unlike the imperious Symantec (the company behind cyber security software Norton), WoT is less than trustworthy, as ironic as that may sound. A whole bunch of their negative reports are known to be completely wrong and even damaged the reputation of a few websites. What's arguably much worse, WoT actually sold/distributed personal user data to third parties without the former's consent. Still... just in case they are right, even if one time out of a hundred, we figured it was worth including their assessments. Just keep the context in mind and don't trust them blindly. Overall, WoT has given maxx.co.nz a Trustworthiness rating of 90 out of 10. As far as Child Safety rating is concerned, it's been rated at 93 out of 100. Keep in mind Web of Trust is not exactly trustworthy, and it's hard to imagine such a reputation dissolving anytime soon.
• We've heard little bad about Sucuri, a company started back in 2010 by Daniel B. Cid and now owned by the well-known registrar GoDaddy. It may not be an old company, but they are still online security experts and thus definitely deserve a mention. More so than quite a few others, cough-WoT-cough. According to the online security expert, No Malware Detected by External Scan. Finally, it would seem the website is Not Currently Blacklisted (10 Blacklists Checked).

Page speed overview

• It takes around 7.0738 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 396.2 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 4 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 32 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims maxx.co.nz takes up 866,289 place globally, among all the indexed websites. We updated this information on 2015-11-21.
• Compare that to the best rank this website has taken 2014-01-30, which is 104,104.
• The delta of this rank over the last three months is around 9657098.
• As far as we know, the worst position for maxx.co.nz was 866,468 (on 2015-11-20).
• The average Alexa rank for maxx.co.nz is 210,698 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 137.116.141.180.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Tue, 04 Oct 2016 07:39:32 GMT
Server: Apache/2.4.23 (Win64) OpenSSL/1.0.2i
Location: https://at.govt.nz/bus-train-ferry
Content-Length: 242
Content-Type: text/html; charset=iso-8859-1

HTTP/1.1 200 OK
Date: Tue, 04 Oct 2016 07:39:33 GMT
Server: Apache/2.4.23 (Win64) OpenSSL/1.0.2i
Cache-Control: private
Content-Type: text/html; charset=utf-8
Content-Length: 418470
Vary: Accept-Encoding,User-Agent

% Terms of Use % % By submitting a WHOIS query you are entering into an agreement with Domain % Name Commission Ltd on the following terms and conditions, and subject to % all relevant .nz Policies and procedures as found at https://dnc.org.nz/. % % It is prohibited to: % - Send high volume WHOIS queries with the effect of downloading part of or %
 all of the .nz Register or collecting register data or records; % - Access the .nz Register in bulk through the WHOIS service (ie. where a %
 user is able to access WHOIS data other than by sending individual queries %
 to the database); % - Use WHOIS data to allow, enable, or otherwise support mass unsolicited %
 commercial advertising, or mass solicitations to registrants or to %
 undertake market research via direct mail, electronic mail, SMS, telephone %
 or any other medium; % - Use WHOIS data in contravention of any applicable data and privacy laws, %
 including the Unsolicited Electronic Messages Act 2007; % - Store or compile WHOIS data to build up a secondary register of %
 information; % - Publish historical or non-current versions of WHOIS data; and % - Publish any WHOIS data in bulk. % % Copyright Domain Name Commission Limited (a company wholly-owned by Internet % New Zealand Incorporated) which may enforce its rights against any person or % entity that undertakes any prohibited activity without its written % permission. % % The WHOIS service is provided by NZRS Limited. % version: 7.40 query_datetime: 2016-10-04T20:39:43+13:00 domain_name: maxx.co.nz query_status: 200 Active domain_dateregistered: 2001-02-13T00:00:00+13:00 domain_datebilleduntil: 2016-10-13T00:00:00+13:00 domain_datelastmodified: 2016-09-13T23:38:18+12:00 domain_delegaterequested: yes domain_signed: no % registrar_name: Vodafone New Zealand Limited (Clear) registrar_address1: Private Bag 92161 registrar_city: Auckland registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 508 888 800 registrar_email: [email protected] % registrant_contact_name: Auckland Regional Council registrant_contact_address1: Auckland Transport registrant_contact_address2: 6 Henderson Valley Road registrant_contact_city: AUCKLAND registrant_contact_postalcode: 0612 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 3553553 registrant_contact_fax: +64 9 3553550 registrant_contact_email: [email protected] % admin_contact_name: IT Operations Manager admin_contact_address1: Auckland Transport admin_contact_address2: 6 Henderson Valley Road admin_contact_city: Henderson admin_contact_province: AUCKLAND admin_contact_postalcode: 0612 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 3553553 admin_contact_fax: +64 9 3553550 admin_contact_email: [email protected] % technical_contact_name: CLEAR Net Registrar technical_contact_address1: Private Bag 92143 technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 9125127 technical_contact_fax: +64 9 9165994 technical_contact_email: [email protected] % ns_name_01: dns1.clear.net.nz ns_name_02: dns2.clear.net.nz %