Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | Outdoor Clothing & Equipment Store | Macpac NZ | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 46. |
Website meta description | Outdoor clothing and equipment such as clothing, packs, tents and sleeping bags. New Zealand. | The length of the meta description is 93 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | macpac, outdoor equipment, outdoor clothing, online store, family, packs, camping nz, camping gear nz, camping equipment nz | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 8.4277 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
Rank by Alexa | 211,070 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
Global rank by Quantcast | 730,356, after last update | Based on the gathered data, Quantcast does not consider this website to be popular. Take it for what it's worth. |
Homepage links | Approximately 199 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 270 | A good amount of backlinks to improve ranking, though there is always room for more. |
Size of page HTML | 60.8KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
Server data | Server seems to be online. IP adress for this domain is 103.253.194.120. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Categories of the website | Business Consumer Goods and Services Recreation Outdoors Regional Oceania New Zealand Canterbury Christchurch Business and Economy Industrial |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | kathmandu.co.nz bivouac.co.nz gearshop.co.nz torpedo7.co.nz macpac.com.au |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as macpac.co.nz. Thus, they probably target the same audience and, likely, keywords. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 3:46 | This is a good amount of time for visitors to spend on the website on average, great result! |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 36,024,119 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 200 OK Server: nginx/1.8.1 Date: Fri, 19 May 2017 16:22:21 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked X-Powered-By: PHP/5.6.30 P3P: CP="potato" Set-Cookie: frontend=rvjekqk3kmn7gf4g8nl8i1m9l7; expires=Fri, 19-May-2017 17:22:19 GMT; Max-Age=3600; path=/; domain=www.macpac.co.nz; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: currency=NZD; expires=Fri, 19-May-2017 17:22:21 GMT; Max-Age=3600; path=/; domain=www.macpac.co.nz; httponly X-Frame-Options: SAMEORIGIN ServerID: macpac-chc-web03.digiweb.net.nz ServerID: macpac-chc-rp02.digiweb.net.nz |
WHOIS entry |
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version: 7.40 query_datetime: 2017-07-03T23:32:50+12:00 domain_name: macpac.co.nz query_status: 200 Active domain_dateregistered: 1997-04-14T00:00:00+12:00 domain_datebilleduntil: 2019-04-14T00:00:00+12:00 domain_datelastmodified: 2016-04-07T11:50:55+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Domainz Limited registrar_address1: Private Bag 1810 registrar_city: Wellington registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 4 473 4567 registrar_fax: +64 4 473 4569 registrar_email: registrant_contact_name: Macpac Group Holdings Limited registrant_contact_address1: PO Box registrant_contact_address2: Hillsborough registrant_contact_city: Christchurch registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 3 3658963 registrant_contact_email: admin_contact_name: David Keen admin_contact_address1: PO Box admin_contact_address2: Hillsborough admin_contact_city: Christchurch admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 3 3658963 admin_contact_email: technical_contact_name: IT Support technical_contact_address1: PO Box 22-225 technical_contact_city: Christchurch technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 3 365 8963 technical_contact_email: it. ns_name_01: ns1.p16.dynect.net ns_name_02: ns2.p16.dynect.net ns_name_03: ns3.p16.dynect.net ns_name_04: ns4.p16.dynect.net |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for macpac.co.nz:
Here is a list of some more reports for you to check. If you found this one on macpac.co.nz useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for macpac.co.nz domain name: