Perhaps the most relevant statistics data that we could gather is presented here:
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Site title (meta) | Kaspersky Lab US | Antivirus & Internet Security Protection Software | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 72. |
| Website meta description | Kaspersky Lab antivirus & internet security software offers premium protection against viruses, malware, spam & other threats for your home or business. | The length of the meta description is 160 characters. Google recommends up to around 280-320 characters at the most. |
| Website load speed | Approximately 0.4768 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
| Rank by Alexa | 2,547 | The website is very well known according to Alexa. Take that for what it's worth. |
| Global rank by Quantcast | 839, after last update | According to Quantcast, the website is very well known. |
| Pages linking back | We counted 13,782 | A great amount of backlinks. |
| Size of page HTML | 5KB | This is a very good result, as search engines prioritize websites that are quick to load. |
| Server data | Server seems to be online. IP adress for this domain is 198.64.132.29. | Due to lack of data, we can't provide a meaningful insight. |
| Status of domain | Date of registry: 1997-10-09 00:00:00 | Due to lack of data, we can't provide a meaningful insight. kaspersky.com has been registered at MARKMONITOR INC. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Categories of the website | Computers Security Malicious Software Viruses Detection and Removal Tools Computers Software Operating Systems Microsoft Windows Software Shareware Security Anti-Virus |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
| Similar websites | avast.com avg.com avira.com bitdefender.com eset.com f-secure.com mcafee.com microsoft.com sophos.com symantec.com trendmicro.com virustotal.com |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as kaspersky.com. Thus, they probably target the same audience and, likely, keywords. |
| Commonly visited | kaspersky-help.com securelist.com ca-pca.fr barclays.co.uk tribute.ca |
Frequent visitors of kaspersky.com are also interested in these websites. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Approximate monthly visitors | 23.42M | Without taking the size of the target audience into account, we would say the website's not that popular. But, again, that is a somewhat superficial assessment - make your own conclusions. |
| Traffic delta | -2.78% | The number of visitors has decreased compared to the month before. |
| Average visit time | 00:09:23 | This is a good amount of time for visitors to spend on the website on average, great result! |
| kaspersky.com Visit Traffic Bounce Rate | 47.25% | A pretty good amount of visitors find valuable information here without going back to search results. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 794,161 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
| Header information |
|---|
HTTP/1.1 302 Redirect Content-Type: text/html; charset=UTF-8 Location: http://www.kaspersky.com/ Server: X-Powered-By: Kaspersky Labs Date: Wed, 27 Jan 2016 17:15:54 GMT Content-Length: 148 HTTP/1.1 301 Moved Permanently Cache-Control: private Content-Length: 46303 Content-Type: text/html; charset=utf-8 Location: http://usa.kaspersky.com/?domain=kaspersky.com Server: Set-Cookie: ASP.NET_SessionId=a3ai5ibdxxp0wageozmfxp2e; path=/; HttpOnly X-AspNet-Version: X-Powered-By: Kaspersky Labs X-Frame-Options: SAMEORIGIN X-Server: MSK2/MSK7 X-XSS-Protection: 1; mode=block Set-Cookie: ClientRouteNewWeb=1a87734fe10e36272071d82475188b1044e6692a43a12b4c597e89692f441220;Path=/;Domain=www.kaspersky.com X-Powered-By: Kaspersky Labs Date: Wed, 27 Jan 2016 17:15:55 GMT HTTP/1.1 200 OK Cache-Control: no-cache Pragma: no-cache Content-Length: 72530 Content-Type: text/html; charset=utf-8 Expires: -1 Server: Microsoft-IIS/7.5 Set-Cookie: USClientRoute=230f6dbc5932870b14d1552014f9870c1b5ae5e8e0d0af55c7e22bf5aeeab4dc;Path=/;Domain=usa.kaspersky.com X-AspNet-Version: 4.0.30319 X-Powered-By: ASP.NET X-Powered-By: ARR/2.5 X-Powered-By: ASP.NET X-Frame-Options: SAMEORIGIN Date: Wed, 27 Jan 2016 17:13:46 GMT |
| WHOIS entry |
|---|
Whois Server Version 2.0 Domain names in the .com and .net domains can now be registered with many different competing registrars. Go to http://www.internic.net for detailed information. Domain Name: KASPERSKY.COM Registrar: MARKMONITOR INC. Sponsoring Registrar IANA ID: 292 Whois Server: whois.markmonitor.com Referral URL: http://www.markmonitor.com Name Server: NS.MACOMNET.RU Name Server: NS1.KASPERSKYLABS.NET Name Server: NS2.KASPERSKYLABS.NET Name Server: NS2.MACOMNET.RU Name Server: NS3.KASPERSKYLABS.NET Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited Status: serverDeleteProhibited https://www.icann.org/epp#serverDeleteProhibited Status: serverTransferProhibited https://www.icann.org/epp#serverTransferProhibited Status: serverUpdateProhibited https://www.icann.org/epp#serverUpdateProhibited Updated Date: 18-jul-2012 Creation Date: 09-oct-1997 Expiration Date: 08-oct-2021 >>> Last update of whois database: Wed, 27 Jan 2016 17:15:47 GMT <<< For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en. NOTICE: The expiration date displayed in this record is the date the registrar's sponsorship of the domain name registration in the registry is currently set to expire. This date does not necessarily reflect the expiration date of the domain name registrant's agreement with the sponsoring registrar. Users may consult the sponsoring registrar's Whois database to view the registrar's reported date of expiration for this registration. TERMS OF USE: You are not authorized to access or query our Whois database through the use of electronic processes that are high-volume and automated except as reasonably necessary to register domain names or modify existing registrations; the Data in VeriSign Global Registry Services' ("VeriSign") Whois database is provided by VeriSign for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. VeriSign does not guarantee its accuracy. By submitting a Whois query, you agree to abide by the following terms of use: You agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to VeriSign (or its computer systems). The compilation, repackaging, dissemination or other use of this Data is expressly prohibited without the prior written consent of VeriSign. You agree not to use electronic processes that are automated and high-volume to access or query the Whois database except as reasonably necessary to register domain names or modify existing registrations. VeriSign reserves the right to restrict your access to the Whois database in its sole discretion to ensure operational stability. VeriSign may restrict or terminate your access to the Whois database for failure to abide by these terms of use. VeriSign reserves the right to modify these terms at any time. The Registry database contains ONLY .COM, .NET, .EDU domains and Registrars. |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for kaspersky.com:
Here is a list of some more reports for you to check. If you found this one on kaspersky.com useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for kaspersky.com domain name: