Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

ica.org.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

Page speed overview

• It takes around 0.8752 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 47.9 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 9 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 29 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims ica.org.uk takes up 879,787 place globally, among all the indexed websites. We updated this information on 2017-04-05.
• Compare that to the best rank this website has taken 2016-08-22, which is 186,285.
• As far as we know, the worst position for ica.org.uk was 879,787 (on 2017-04-05).
• The average Alexa rank for ica.org.uk is 310,899 at this time.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 49,008,951 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 355,850 place globally. This rating was last checked on 2014-07-14.
• The best Quantcast rank of 120,743 was achieved on 2014-04-29.
• As far as we know, the worst position for ica.org.uk was 371,485 (on 2014-05-15).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 77.240.13.120.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Thu, 04 May 2017 07:21:23 GMT
Server: Apache
X-Drupal-Cache: HIT
Etag: "1493882351-0"
Content-Language: en
X-Generator: Drupal 7 (http://drupal.org)
Link: <https://www.ica.art/home>; rel="canonical",<https://www.ica.art/node/5174>; rel="shortlink"
Cache-Control: public, max-age=10800, must-revalidate
Last-Modified: Thu, 04 May 2017 07:19:11 +0000
Expires: Sun, 19 Nov 1978 05:00:00 GMT
Vary: Cookie,Accept-Encoding
Strict-Transport-Security: max-age=15768000
Access-Control-Allow-Origin: http://adzip.s3.amazonaws.com
Access-Control-Allow-Headers: origin, x-requested-with, content-type
Access-Control-Allow-Methods: GET, OPTIONS
Transfer-Encoding: chunked
Content-Type: text/html; charset=utf-8

Domain name:
ica.org.uk
Registrant:
Institute of Contemporary Arts Limited
Registrant type:
UK Registered Charity, (Charity number: 236848)
Registrant's address:
12 Carlton House Terrace
London
SW1Y 5AH
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 20-Jan-2016
Registrar:
123-Reg Limited t/a 123-reg [Tag = 123-REG]
URL: http://www.123-reg.co.uk
Relevant dates:
Registered on: before Aug-1996
Expiry date:  26-Sep-2019
Last updated:  19-Sep-2016
Registration status:
Registered until expiry date.
Name servers:
ns.123-reg.co.uk
ns2.123-reg.co.uk
WHOIS lookup made at 11:52:54 03-Jul-2017
--
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for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
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