Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | The Scottish Government - Home Page | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 35. |
Website meta description | Home page for site Scottish Government | The length of the meta description is 38 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | scottish government, devolved parliament, scottish executive, civil service scotland, first minister, nsw-whqylju8banet5g9k9olzvxdrp1t4ezavh8gpxmo-bgszybiuns0rfa-j33429ouwho3sri-7w37wrrre5cwxix7oi-larquhf3lz9-vama9t45r1-8mtzbyfzjy78ub | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 0.4876 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
Rank by Alexa | 57,592 | The site is among the more popular ones, according to Alexa. How accurate the rank is remains a question. |
Homepage links | Approximately 55 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 2,557 | A great amount of backlinks. |
Size of page HTML | 13.7KB | This is a very good result, as search engines prioritize websites that are quick to load. |
Server data | Server seems to be online. IP adress for this domain is 134.19.161.249. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Categories of the website | Regional Europe United Kingdom Scotland Government |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | parliament.scot edinburgh.gov.uk heraldscotland.com glasgow.gov.uk scot.nhs.uk |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as gov.scot. Thus, they probably target the same audience and, likely, keywords. |
Commonly visited | scottishdental.org shaap.org.uk collections.internetmemory.org sigbi.org demo.scholar.hw.ac.uk |
Frequent visitors of gov.scot are also interested in these websites. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Approximate monthly visitors | 725.95K | This website is certainly popular. |
Traffic delta | +10.34% | Over the past month, the traffic has increased. |
Average visit time | 00:01:52 | Visitors spend a decent amount of time reading the website. |
gov.scot Visit Traffic Bounce Rate | 57.14% | A pretty good amount of visitors find valuable information here without going back to search results. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
---|
HTTP/1.1 301 Moved Permanently Content-Type: text/html; charset=UTF-8 Location: http://www.gov.scot/ Server: Microsoft-IIS/8.5 X-Powered-By: ASP.NET Date: Mon, 04 Apr 2016 00:14:37 GMT Content-Length: 143 HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.5 Date: Mon, 04 Apr 2016 00:14:38 GMT Content-Length: 14762 |
WHOIS entry |
---|
% Copyright (c) 2014-2016 by Dot Scot Registry Limited % % Restricted rights. % Request "help" to get usage information. % Domain Name: gov.scot Domain ID: D10758-SCOT WHOIS Server: whois.demys.com Referral URL: http://www.demys.com Update Date: 2016-03-22T11:28:52.826Z Creation Date: 2015-01-07T09:26:57.553Z Registry Expiry Date: 2017-01-07T09:26:57.553Z Sponsoring Registrar: Demys Limited Sponsoring Registrar IANA ID: 1488 Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited Registrant ID: DMY56389e18d4d22 Registrant Name: Domain Admin Registrant Organization: The Scottish Government Registrant Street: St Andrew's House Registrant Street: Regent Road Registrant City: Edinburgh Registrant State/Province: Registrant Postal Code: EH1 3DG Registrant Country: GB Registrant Phone: +44.1312444000 Registrant Phone Ext: Registrant Fax: Registrant Fax Ext: Registrant Email: [email protected] Admin ID: DEMYS-C-1999 Admin Name: Domain Admin Admin Organization: Demys Limited Admin Street: 33 Melville Street Admin City: Edinburgh Admin State/Province: Lothian Admin Postal Code: EH3 7JF Admin Country: GB Admin Phone: +44.1312260660 Admin Phone Ext: Admin Fax: +44.1312256408 Admin Fax Ext: Admin Email: [email protected] Tech ID: DMY56f1279926063 Tech Name: Naming Administrator Tech Organization: Jisc Tech Street: Lumen House Tech Street: Library Avenue Tech Street: Harwell Campus Tech City: Didcot Tech State/Province: Oxfordshire Tech Postal Code: OX11 0SG Tech Country: GB Tech Phone: +44.3003002212 Tech Phone Ext: Tech Fax: Tech Fax Ext: Tech Email: [email protected] Billing ID: DEMYS-C-1999 Billing Name: Domain Admin Billing Organization: Demys Limited Billing Street: 33 Melville Street Billing City: Edinburgh Billing State/Province: Lothian Billing Postal Code: EH3 7JF Billing Country: GB Billing Phone: +44.1312260660 Billing Phone Ext: Billing Fax: +44.1312256408 Billing Fax Ext: Billing Email: [email protected] Name Server: ns3.ja.net Name Server: ns2.ja.net Name Server: ns4.ja.net Name Server: ns0.ja.net DNSSEC: unsigned Canonical Name: gov.scot IDN Tag: Latn >>> Last update of Whois database: 2016-04-04T00:00:53.356Z <<< % For more information on Whois status codes, please visit % https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en. % Terms and Conditions of Use % % The data in this record is provided by Dot Scot Registry Limited for informational purposes % only. Dot Scot Registry Limited does not guarantee its accuracy and cannot, under any % circumstances, be held liable in case the stored information would prove % to be wrong, incomplete or not accurate in any sense. % % All the domain data that is visible in the Whois service is protected by % law. It is not permitted to use it for any purpose other than technical or % administrative requirements associated with the operation of the Internet. % It is explicitly forbidden to extract, copy and/or use or re-utilise in % any form and by any means (electronically or not) the whole or a % quantitatively or qualitatively substantial part of the contents of the % Whois database without prior and explicit written permission by Dot Scot Registry Limited. % It is prohibited, in particular, to use it for transmission of unsolicited % and/or commercial and/or advertising by phone, fax, e-mail or for any % similar purposes. % % By maintaining the connection you assure that you have a legitimate % interest in the data and that you will only use it for the stated % purposes. You are aware that Dot Scot Registry Limited maintains the right to initiate legal % proceedings against you in the event of any breach of this assurance and % to bar you from using its Whois service. % % End of Whois record. |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for gov.scot:
Here is a list of some more reports for you to check. If you found this one on gov.scot useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for gov.scot domain name: