Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

google.co.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

google.co.uk Safety Information

Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.

• Craeted by Symantec - a California based cyber security experts - Norton is among the most recognized security solutions you'll come across. Because of that, we put a lot of faith in their findings. Symantec assessed google.co.uk with its Norton software and found it to be no_data. The experts did not identify any annoyance factors on the website. Symantec could not find any computer threats. And to finish this report on a bright note, no identity threats were found!
• We will be honest, whether to include WoT (or Web of Trust) assessment in this report or not has been a lengthy debate. Unlike the imperious Symantec (the company behind cyber security software Norton), WoT is less than trustworthy, as ironic as that may sound. A whole bunch of their negative reports are known to be completely wrong and even damaged the reputation of a few websites. What's arguably much worse, WoT actually sold/distributed personal user data to third parties without the former's consent. Still... just in case they are right, even if one time out of a hundred, we figured it was worth including their assessments. Just keep the context in mind and don't trust them blindly. Overall, WoT has given google.co.uk a Trustworthiness rating of 93 out of 10. As far as Child Safety rating is concerned, it's been rated at 91 out of 100. Keep in mind Web of Trust is not exactly trustworthy, and it's hard to imagine such a reputation dissolving anytime soon.
• We've heard little bad about Sucuri, a company started back in 2010 by Daniel B. Cid and now owned by the well-known registrar GoDaddy. It may not be an old company, but they are still online security experts and thus definitely deserve a mention. More so than quite a few others, cough-WoT-cough. According to the online security expert, Unable to properly scan your site. Finally, it would seem the website is Not Currently Blacklisted (10 Blacklists Checked).

google.co.uk Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 0.5331 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 227.5 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 4 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 19 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims google.co.uk takes up 24 place globally, among all the indexed websites. We updated this information on 2018-01-18.
• Compare that to the best rank this website has taken 2017-04-21, which is 23.
• The delta of this rank over the last three months is around -1.
• As far as we know, the worst position for google.co.uk was 33 (on 2014-12-06).
• The average Alexa rank for google.co.uk is 28 at this time.
• It's worth to mention that in United Kingdom, google.co.uk is in 1 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 3,549,394 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 5,340 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 2,295 was achieved on 2014-03-13.
• As far as we know, the worst position for google.co.uk was 6,913 (on 2014-12-03).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 172.217.10.67.
• Website is hosted on a server that is located in Mountain View, which is in California, United States. The zip is 94043.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Location: http://www.google.co.uk/
Content-Type: text/html; charset=UTF-8
Date: Tue, 26 Jan 2016 08:00:55 GMT
Expires: Thu, 25 Feb 2016 08:00:55 GMT
Cache-Control: public, max-age=2592000
Server: gws
Content-Length: 221
X-XSS-Protection: 1; mode=block
X-Frame-Options: SAMEORIGIN

HTTP/1.1 302 Found
Location: https://www.google.co.uk/?gws_rd=ssl
Cache-Control: private
Content-Type: text/html; charset=UTF-8
P3P: CP="This is not a P3P policy! See https://www.google.com/support/accounts/answer/151657?hl=en for more info."
Date: Tue, 26 Jan 2016 08:00:56 GMT
Server: gws
Content-Length: 233
X-XSS-Protection: 1; mode=block
X-Frame-Options: SAMEORIGIN
Set-Cookie: NID=75=b56iB3sZVdp4_O-4KSBPOJAw_Rr9cGpg5UlOHql07-g25_hwPjDcLuYpsGkwNwyHxPIWHrZjWCibwkGhTLz5JMmdgInmy8GTODOe07p-pvn7lEJQ-oCedNGAYjeovTKG; expires=Wed, 27-Jul-2016 08:00:56 GMT; path=/; domain=.google.co.uk; HttpOnly
Set-Cookie: CONSENT=WP.24f8d0; expires=Fri, 01-Jan-2038 00:00:00 GMT; path=/; domain=.google.co.uk

HTTP/1.1 200 OK
Date: Tue, 26 Jan 2016 08:00:56 GMT
Expires: -1
Cache-Control: private, max-age=0
Content-Type: text/html; charset=UTF-8
P3P: CP="This is not a P3P policy! See https://www.google.com/support/accounts/answer/151657?hl=en for more info."
Server: gws
X-XSS-Protection: 1; mode=block
X-Frame-Options: SAMEORIGIN
Set-Cookie: NID=75=mGq9nw8905jPt1CbA0tnLc_y8F1sMbc9O0Ku9WZKSkNZuJPdH45TIZPY44XVSk9dgXeI6e4c9pSHyWCE3KBrIjzroGlPZ1AKvQjv8RXz7P7OnMLfb6S_ZDKA5ic2O3GN; expires=Wed, 27-Jul-2016 08:00:56 GMT; path=/; domain=.google.co.uk; HttpOnly
Set-Cookie: CONSENT=WP.24f8d0; expires=Fri, 01-Jan-2038 00:00:00 GMT; path=/; domain=.google.co.uk
Alternate-Protocol: 443:quic,p=1
Alt-Svc: quic="www.google.com:443"; ma=600; v="30,29,28,27,26,25",quic=":443"; ma=600; v="30,29,28,27,26,25"
Accept-Ranges: none
Vary: Accept-Encoding
Transfer-Encoding: chunked

Domain name:



 google.co.uk


Registrant:



 Google Inc.


Registrant type:



 Non-UK Corporation


Registrant's address:



 1600 Amphitheatre Parkway



 Mountain View



 CA



 94043



 United States


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012


Registrar:



 Markmonitor Inc. t/a MarkMonitor Inc. [Tag = MARKMONITOR]



 URL: http://www.markmonitor.com


Relevant dates:



 Registered on: 14-Feb-1999



 Expiry date:
14-Feb-2017



 Last updated:
13-Jan-2016


Registration status:



 Registered until expiry date.


Name servers:



 ns1.google.com



 ns2.google.com



 ns3.google.com



 ns4.google.com


WHOIS lookup made at 08:00:59 26-Jan-2016
--
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Copyright Nominet UK 1996 - 2016.
You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time.