Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

gobook.co.nz Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

Page speed overview

• It takes around 12.011 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 132.8 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 1 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 30 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims gobook.co.nz takes up 984,428 place globally, among all the indexed websites. We updated this information on 2015-12-31.
• Compare that to the best rank this website has taken 2014-03-10, which is 201,432.
• The delta of this rank over the last three months is around -42683.
• As far as we know, the worst position for gobook.co.nz was 999,396 (on 2015-06-18).
• The average Alexa rank for gobook.co.nz is 633,916 at this time.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 262,425,330 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 463,053 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 247,376 was achieved on 2014-04-29.
• As far as we know, the worst position for gobook.co.nz was 756,785 (on 2014-06-20).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 210.48.86.158.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Tue, 26 Jul 2016 11:46:08 GMT
Server: Apache
Location: http://www.gobook.co.nz/
Content-Length: 294
Content-Type: text/html; charset=iso-8859-1

HTTP/1.1 302 Found
Date: Tue, 26 Jul 2016 11:46:29 GMT
Server: Apache
Set-Cookie: sid=aqj7sj3loa2sr3bhja0lvt5k75; path=/; HttpOnly
Location: http://www.gobook.co.nz/auckland
Vary: Accept-Encoding
Content-Length: 103
Content-Type: text/html; charset=utf-8

HTTP/1.1 200 OK
Date: Tue, 26 Jul 2016 11:46:30 GMT
Server: Apache
Set-Cookie: sid=5rqojnnt7ri93607ffhqsk4534; path=/; HttpOnly
Set-Cookie: default-area-id=2; expires=Sat, 24-Sep-2016 11:46:30 GMT; path=/
Vary: Accept-Encoding
Transfer-Encoding: chunked
Content-Type: text/html; charset=utf-8

% Terms of Use % % By submitting a WHOIS query you are entering into an agreement with Domain % Name Commission Ltd on the following terms and conditions, and subject to % all relevant .nz Policies and procedures as found at https://dnc.org.nz/. % % It is prohibited to: % - Send high volume WHOIS queries with the effect of downloading part of or %
 all of the .nz Register or collecting register data or records; % - Access the .nz Register in bulk through the WHOIS service (ie. where a %
 user is able to access WHOIS data other than by sending individual queries %
 to the database); % - Use WHOIS data to allow, enable, or otherwise support mass unsolicited %
 commercial advertising, or mass solicitations to registrants or to %
 undertake market research via direct mail, electronic mail, SMS, telephone %
 or any other medium; % - Use WHOIS data in contravention of any applicable data and privacy laws, %
 including the Unsolicited Electronic Messages Act 2007; % - Store or compile WHOIS data to build up a secondary register of %
 information; % - Publish historical or non-current versions of WHOIS data; and % - Publish any WHOIS data in bulk. % % Copyright Domain Name Commission Limited (a company wholly-owned by Internet % New Zealand Incorporated) which may enforce its rights against any person or % entity that undertakes any prohibited activity without its written % permission. % % The WHOIS service is provided by NZRS Limited. % version: 7.40 query_datetime: 2016-07-26T23:46:18+12:00 domain_name: gobook.co.nz query_status: 200 Active domain_dateregistered: 2013-01-31T13:17:26+13:00 domain_datebilleduntil: 2017-01-31T13:17:26+13:00 domain_datelastmodified: 2016-07-12T17:14:22+12:00 domain_delegaterequested: yes domain_signed: no % registrar_name: Umbrellar Limited t/a Domain Agent registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: [email protected] % registrant_contact_name: Grabone Ltd registrant_contact_address1: Private Bag 93 202 registrant_contact_address2: Parnell registrant_contact_city: Auckland registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 928 6000 registrant_contact_email: [email protected] % admin_contact_name: Grabone Ltd admin_contact_address1: Private Bag 93 202 admin_contact_address2: Parnell admin_contact_city: Auckland admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 928 6000 admin_contact_email: [email protected] % technical_contact_name: Grabone Ltd technical_contact_address1: Private Bag 93 202 technical_contact_address2: Parnell technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 928 6000 technical_contact_email: [email protected] % ns_name_01: ns-478.awsdns-59.com ns_name_02: ns-762.awsdns-31.net ns_name_03: ns-1249.awsdns-28.org %