Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 5.4898 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 93.1 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 6 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 16 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims fma.govt.nz takes up 717,514 place globally, among all the indexed websites. We updated this information on 2018-01-30.
• Compare that to the best rank this website has taken 2014-02-08, which is 180,041.
• The delta of this rank over the last three months is around -94131.
• As far as we know, the worst position for fma.govt.nz was 999,410 (on 2017-01-06).
• The average Alexa rank for fma.govt.nz is 573,270 at this time.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 13,507,657 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 104,850 place globally. This rating was last checked on 2014-07-14.
• The best Quantcast rank of 104,850 was achieved on 2014-07-14.
• As far as we know, the worst position for fma.govt.nz was 124,991 (on 2014-02-01).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 103.28.251.53.
• Website is hosted on a server that is located in Sydney, which is in New South Wales, Australia. The zip is 1001.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx
Date: Thu, 02 Jun 2016 17:22:24 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: PHPSESSID=lj8gggp7vm95vgq2sdkv6jgov1; expires=Thu, 02-Jun-2016 18:22:23 GMT; Max-Age=3600; path=/; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: max-age=0, must-revalidate, no-transform, no-cache
Pragma: no-cache
Set-Cookie: PHPSESSID=lj8gggp7vm95vgq2sdkv6jgov1; expires=Thu, 02-Jun-2016 18:22:23 GMT; Max-Age=3600; path=/; httponly
Vary: Accept-Encoding
X-Varnish: 741177317
Age: 0
Via: 1.1 varnish-v4
Accept-Ranges: bytes
Set-Cookie: visid_incap_215596=pnTnZBdqTauX80pjcOj++E9rUFcAAAAAQUIPAAAAAAC1X2RY6mcS579OO4l2PVzF; expires=Fri, 02 Jun 2017 14:25:46 GMT; path=/
Set-Cookie: incap_ses_288_215596=V6OmY8T2AwQI0vXhXy//A1BrUFcAAAAACw8Sn9VF8C9ncjIUUi/pKg==; path=/
Set-Cookie: ___utmvmBwulomO=BRxkSibJuch; path=/; Max-Age=900
Set-Cookie: ___utmvaBwulomO=WOi
OWIF; path=/; Max-Age=900
Set-Cookie: ___utmvbBwulomO=aZn


XdNOqalu: dta; path=/; Max-Age=900
X-Iinfo: 3-2319771-2319123 PNNN RT(1464888143136 0) q(0 0 0 1) r(9 9) U5
X-CDN: Incapsula

% NZRS Limited % Users confirm on submission their agreement to all published Terms % version: 5.00 query_datetime: 2016-06-03T05:22:30+12:00 domain_name: fma.govt.nz query_status: 440 Request Denied % % % % % % Users are advised that the following activities are strictly forbidden. % % Using multiple WHOIS queries, or using the output of multiple WHOIS % queries in conjunction with any other facility or service, to enable % or effect a download of part or all of the .nz Register. % % Using any information contained in the WHOIS query output to attempt a % targeted contact campaign with any person, or any organisation, using any % medium. % % A breach of these conditions will be treated as a breach of the .nz Policies % and Procedures.
Sanctions in line with those specified in the policies and % procedures at www.dnc.org.nz may result from any breach. % % Copyright InternetNZ