Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | Fishpond.co.nz - Shop Online with Delivery included on 10 million Books, DVDs, Toys & More to New Zealand | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 105. |
Website meta description | An online book shop selling New Zealand published titles and others. | The length of the meta description is 68 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | Fishpond, fishpond.co.nz, New Zealand, NZ, Books, discount, books, DVDs, movies, music CDs, book shop, bookshop, book store, textbook, book review, music shop, online shop | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 2.9098 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
Rank by Alexa | 53,635 | The site is among the more popular ones, according to Alexa. How accurate the rank is remains a question. |
Global rank by Quantcast | 29,161, after last update | According to Quantcast metris, the website is quite popular. |
Homepage links | Approximately 224 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 1,034 | A good amount of backlinks to improve ranking, though there is always room for more. |
Size of page HTML | 138.7KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
Server data | Server seems to be online. IP adress for this domain is 54.87.6.38. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Categories of the website | Regional Oceania New Zealand Business and Economy Shopping Books |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | mightyape.co.nz thewarehouse.co.nz bunnings.co.nz farmers.co.nz briscoes.co.nz |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as fishpond.co.nz. Thus, they probably target the same audience and, likely, keywords. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 2:55 | Visitors spend a decent amount of time reading the website. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 50,387,297 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 200 OK Server: nginx Date: Sun, 01 Oct 2017 04:16:12 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive X-Frame-Options: DENY Content-Security-Policy: frame-ancestors 'none' Set-Cookie: cookie_test=please_accept_for_session; expires=Tue, 31-Oct-2017 04:16:10 GMT; Max-Age=2592000; path=/; domain=www.fishpond.co.nz Set-Cookie: osCsid=hqfemkel7vtpgogd3gt4jhmiv2; path=/; domain=www.fishpond.co.nz; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate Pragma: no-cache |
WHOIS entry |
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version: 7.40 query_datetime: 2017-07-03T05:36:56+12:00 domain_name: fishpond.co.nz query_status: 200 Active domain_dateregistered: 2003-11-10T22:15:49+13:00 domain_datebilleduntil: 2018-11-10T22:15:49+13:00 domain_datelastmodified: 2016-10-14T08:09:42+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Freeparking registrar_address1: Level 2, 2 Devon St East registrar_address2: www.freeparking.co.nz registrar_city: New Plymouth registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Fishpond Limited registrant_contact_address1: 59 Montgomerie road registrant_contact_address2: Airpark Drive registrant_contact_city: Mangere registrant_contact_province: Auckland registrant_contact_postalcode: 2022 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 2571234 registrant_contact_email: admin_contact_name: Fishpond Limited admin_contact_address1: 59 Montgomerie Road admin_contact_address2: Airport oaks admin_contact_city: Mangere admin_contact_province: AUC admin_contact_postalcode: 2022 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 2571234 admin_contact_email: technical_contact_name: Freeparking technical_contact_address1: Level 2, 2 Devon Street East technical_contact_city: New Plymouth technical_contact_province: Taranaki technical_contact_postalcode: 4011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 6 7572881 technical_contact_fax: +64 6 7572883 technical_contact_email: ns_name_01: ns0.dnsmadeeasy.com ns_name_02: ns1.dnsmadeeasy.com ns_name_03: ns2.dnsmadeeasy.com ns_name_04: ns3.dnsmadeeasy.com |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for fishpond.co.nz:
Here is a list of some more reports for you to check. If you found this one on fishpond.co.nz useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for fishpond.co.nz domain name: