Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.6442 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 48 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 26 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 57 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims ferrero.it takes up 451,954 place globally, among all the indexed websites. We updated this information on 2018-01-22.
• Compare that to the best rank this website has taken 2016-11-29, which is 121,324.
• The delta of this rank over the last three months is around 87228.
• As far as we know, the worst position for ferrero.it was 983,543 (on 2014-08-28).
• The average Alexa rank for ferrero.it is 340,120 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.8.5.119.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Sat, 21 May 2016 11:35:01 GMT
Server: Apache
Location: http://www.ferrero.it/
Content-Length: 230
Content-Type: text/html; charset=iso-8859-1

HTTP/1.1 301 Moved Permanently
Server: AkamaiGHost
Content-Length: 0
Location: https://www.ferrero.it/
Date: Sat, 21 May 2016 11:35:02 GMT
Connection: keep-alive

HTTP/1.1 200 OK
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Content-Type: text/html; charset=UTF-8
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Pragma: no-cache
Server: Apache
Date: Sat, 21 May 2016 11:35:02 GMT
Transfer-Encoding:
chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: PHPSESSID=t84p9rvrprr8rvccjlc0mksor0; path=/
Set-Cookie: PHPSESSID=d3n42a5geh65uaramsd40kspe2; path=/
Set-Cookie: lang=IT; expires=Sun, 21-May-2017 11:35:02 GMT; path=/
Set-Cookie: AWSELB=EFA96D590E9DA0BCFF0D55B8C646B1C14DFE5328866D9980B811E4E5DF90529B229C3E6442F9D474E6DEB33E4CC85EA408DFE8664CE21EB99F9C31AC307F6AED9E1F63176002A1E7D46411E09E11F18BDAF4E4A856;PATH=/

********************************************************************* * Please note that the following result could be a subgroup of


* * the data contained in the database.














 * *
































 * * Additional information can be visualized at:










* * http://www.nic.it/cgi-bin/Whois/whois.cgi











 * *********************************************************************
Domain:





 ferrero.it Status:





 ok Created:





1996-03-04 00:00:00 Last Update:



2015-12-03 00:42:59 Expire Date:



2016-11-17
Registrant
 Organization:

 Ferrero S.p.A.
Admin Contact
 Name:





 Massimo Gaidano
 Organization:

 Ferrero S.p.A.
Technical Contacts
 Name:





 Technical Manager
 Organization:

 BARBERO and Associates Ltd
 Address:




89 Chiswick High Road









 London









 W4 2EF









 GB









 GB
 Created:




2014-10-09 11:19:42
 Last Update:


2014-10-09 11:19:42
Registrar
 Organization:

 BARBERO & Associates Ltd
 Name:





 BARBERO-REG
 Web:






http://www.barbero.co.uk
Nameservers
 ns3.barbero.co.uk
 ns1.barbero.co.uk
 ns2.barbero.co.uk
 ns5.barbero.co.uk
 ns4.barbero.co.uk