Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | Farmers - Your Store for Fashion, Beauty & Homewares | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 52. |
Website meta description | Farmers is New Zealand's foremost fashion department store. Bringing fashion, beauty and homewares to awesome Kiwis through over 55 stores. | The length of the meta description is 139 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | Shop | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 2.0956 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
Rank by Alexa | 62,605 | The site is among the more popular ones, according to Alexa. How accurate the rank is remains a question. |
Global rank by Quantcast | 814,625, after last update | Based on the gathered data, Quantcast does not consider this website to be popular. Take it for what it's worth. |
Homepage links | Approximately 463 | Such an amount of links on a homepage might raise a question or two. |
Pages linking back | We counted 312 | A good amount of backlinks to improve ranking, though there is always room for more. |
Size of page HTML | 121.4KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
Server data | Server seems to be online. IP adress for this domain is 23.193.189.233. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Similar websites | briscoes.co.nz thewarehouse.co.nz harveynorman.co.nz kmart.co.nz noelleeming.co.nz |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as farmers.co.nz. Thus, they probably target the same audience and, likely, keywords. |
Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 4:11 | This is a good amount of time for visitors to spend on the website on average, great result! |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 498,309,348 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 200 OK Server: Apache/2 Cache-Control: no-cache,no-store,must-revalidate Pragma: no-cache Expires: Thu, 01 Dec 1994 16:00:00 GMT X-Frame-Options: SAMEORIGIN Content-Type: text/html;charset=utf-8 Date: Mon, 26 Jun 2017 00:44:50 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding Set-Cookie: sid=H34bl_oLldsBl6NbRnyWguqnGmuhw6Ys4GcegkBf; Path=/; Version=1; HttpOnly Set-Cookie: pgid-Farmers-Shop-Site=IG70O29gThxSRpvZ6x7oRUvP0000jFNhlsf0; Path=/; Version=1; HttpOnly Vary: User-Agent |
WHOIS entry |
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version: 7.40 query_datetime: 2017-07-03T07:04:09+12:00 domain_name: farmers.co.nz query_status: 200 Active domain_dateregistered: 1997-04-24T00:00:00+12:00 domain_datebilleduntil: 2019-04-24T00:00:00+12:00 domain_datelastmodified: 2017-06-19T06:12:32+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Domainz Limited registrar_address1: Private Bag 1810 registrar_city: Wellington registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 4 473 4567 registrar_fax: +64 4 473 4569 registrar_email: registrant_contact_name: The Farmers Trading Company Limited registrant_contact_address1: Private Bag 94060, Manukau 2241 registrant_contact_address2: 21 Laidlaw Way, Flat Bush registrant_contact_city: AUCKLAND registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 2726550 registrant_contact_fax: +64 9 2726577 registrant_contact_email: admin_contact_name: Ryan Winter admin_contact_address1: Private Bag 94060, Manukau 2241 admin_contact_address2: 21 Laidlaw Way, Flat Bush admin_contact_city: AUCKLAND admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 2726550 admin_contact_fax: +64 9 2726577 admin_contact_email: technical_contact_name: Mark Krynen technical_contact_address1: Level13, Lambton House, 160 Lambton Quay, PO Box 10136 technical_contact_address2: Wellington, NZ technical_contact_city: Wellington, NZ technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 49 175940 technical_contact_email: ns_name_01: ns1.dmzglobal.net ns_name_02: ns2.dmzglobal.net ns_name_03: a1-229.akam.net ns_name_04: a26-66.akam.net |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for farmers.co.nz:
Here is a list of some more reports for you to check. If you found this one on farmers.co.nz useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for farmers.co.nz domain name: