Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.3106 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 24 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 65 images. This is an ok number of images to have. Not too many, but not too few, either.
• Our database tells us around 92 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims essential-trading.co.uk takes up 956,529 place globally, among all the indexed websites. We updated this information on 2015-06-03.
• Compare that to the best rank this website has taken 2015-05-16, which is 763,943.
• As far as we know, the worst position for essential-trading.co.uk was 993,971 (on 2014-10-06).
• The average Alexa rank for essential-trading.co.uk is 892,455 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 31.193.5.167.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Cache-Control: private
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/8.5
Set-Cookie: ASP.NET_SessionId=jggdo4qgjnhuk2ov43zyt10q; path=/; HttpOnly
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
Date: Sat, 01 Jul 2017 03:17:49 GMT
Content-Length: 24410

Domain name:
essential-trading.co.uk
Registrant:
Essential Trading Co-operative Ltd
Registrant type:
Unknown
Registrant's address:
Rutherford House
Manchester Science Park
Manchester
M15 6GG
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
Registrar:
Zen Internet Limited [Tag = ZENSYS]
URL: http://www.zen.co.uk
Relevant dates:
Registered on: 27-Apr-1998
Expiry date:  27-Apr-2018
Last updated:  20-Jul-2016
Registration status:
Registered until expiry date.
Name servers:
ns0.zen.co.uk             212.23.8.1
ns1.zen.co.uk             212.23.3.1
WHOIS lookup made at 10:35:06 02-Jun-2017
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