Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

equinox.co.nz Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

equinox.co.nz Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 18.9618 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 47.6 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 12 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 30 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims equinox.co.nz takes up 677,997 place globally, among all the indexed websites. We updated this information on 2018-02-04.
• Compare that to the best rank this website has taken 2018-02-04, which is 677,997.
• The delta of this rank over the last three months is around 106337.
• As far as we know, the worst position for equinox.co.nz was 990,317 (on 2017-04-08).
• The average Alexa rank for equinox.co.nz is 910,432 at this time.
• It's worth to mention that in New Zealand, equinox.co.nz is in 16,602 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 448,892,280 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 517,605 place globally. This rating was last checked on 2015-01-15.
• The best Quantcast rank of 132,819 was achieved on 2014-01-07.
• As far as we know, the worst position for equinox.co.nz was 950,926 (on 2014-01-30).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 2.22.23.155.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Access-Control-Allow-Credentials: false
Content-Security-Policy: upgrade-insecure-requests
Content-Type: text/html;charset=UTF-8
X-HS-Content-Id: 2765419114
Cache-Control: max-age=0
Date: Thu, 29 Jun 2017 14:20:00 GMT
Content-Length: 46789
Connection: keep-alive

version: 8.0
query_datetime: 2017-07-21T15:15:24+12:00
domain_name: equinox.co.nz
query_status: 200 Active
domain_dateregistered: 1997-01-29T00:00:00+13:00
domain_datebilleduntil: 2017-11-30T00:00:00+13:00
domain_datelastmodified: 2016-11-30T00:00:02+13:00
domain_delegaterequested: yes
domain_signed: no
registrar_name: Metaname
registrar_address1: PO Box 32133
registrar_city: Christchurch
registrar_province: Canterbury
registrar_postalcode: 8147
registrar_country: NZ (NEW ZEALAND)
registrar_phone: +64 800 00 12 93
registrar_email: 
registrant_contact_name: Systems Administrator
registrant_contact_address1: PO Box 10-168
registrant_contact_address2: The Terrace
registrant_contact_city: Wellington
registrant_contact_postalcode: 6143
registrant_contact_country: NZ (NEW ZEALAND)
registrant_contact_phone: +64 4 499 9450
registrant_contact_fax: +64 4 499 9510
registrant_contact_email: 
admin_contact_name: Systems Administrator
admin_contact_address1: PO Box 10-168
admin_contact_address2: The Terrace
admin_contact_city: Wellington
admin_contact_postalcode: 6143
admin_contact_country: NZ (NEW ZEALAND)
admin_contact_phone: +64 4 499 9450
admin_contact_fax: +64 4 499 9510
admin_contact_email: 
technical_contact_name: Systems Administrator
technical_contact_address1: PO Box 10-168
technical_contact_address2: The Terrace
technical_contact_city: Wellington
technical_contact_postalcode: 6143
technical_contact_country: NZ (NEW ZEALAND)
technical_contact_phone: +64 4 499 9450
technical_contact_fax: +64 4 499 9510
technical_contact_email: 
ns_name_01: ns1.metaname.net
ns_name_02: ns2.metaname.net
ns_name_03: ns3.metaname.net