Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

downlightsdirect.co.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

downlightsdirect.co.uk Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 1.1775 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 58.9 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 37 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 121 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims downlightsdirect.co.uk takes up 906,345 place globally, among all the indexed websites. We updated this information on 2018-01-19.
• Compare that to the best rank this website has taken 2015-10-16, which is 243,410.
• The delta of this rank over the last three months is around 199445.
• As far as we know, the worst position for downlightsdirect.co.uk was 998,427 (on 2014-09-05).
• The average Alexa rank for downlightsdirect.co.uk is 683,618 at this time.
• It's worth to mention that in United Kingdom, downlightsdirect.co.uk is in 48,939 place.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 46.101.88.74.
• Website is hosted on a server that is located in London, which is in England, United Kingdom.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Content-Type: text/html
Location: https://www.downlightsdirect.co.uk/
Content-Length: 374
Accept-Ranges: bytes
Date: Thu, 26 May 2016 07:44:16 GMT
Server: MageStack-MagentoOS

HTTP/1.1 200 OK
Content-Type: text/html; charset=UTF-8
Vary: Accept-Encoding
Set-Cookie: frontend=nntfucrbe7ldis9accq7cqprt2; expires=Fri, 27-May-2016 07:44:17 GMT; path=/; domain=www.downlightsdirect.co.uk; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Transfer-Encoding: chunked
Date: Thu, 26 May 2016 07:44:18 GMT
Server: MageStack-MagentoOS
Strict-Transport-Security: max-age=0

Domain name:



 downlightsdirect.co.uk


Registrant:



 Expert Electrical Supplies Ltd


Registrant type:



 Unknown


Registrant's address:



 Unit 3c Buckley Rd Ind Est



 Rochdale



 Lancs



 OL12 9EF



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012


Registrar:



 GoDaddy.com, LLP. [Tag = GODADDY]



 URL: http://uk.godaddy.com


Relevant dates:



 Registered on: 29-Oct-2008



 Expiry date:
29-Oct-2021



 Last updated:
08-Dec-2014


Registration status:



 Registered until expiry date.


Name servers:



 ns1.sonassihosting.com



 ns2.sonassihosting.com



 ns3.sonassihosting.com


WHOIS lookup made at 08:44:25 26-May-2016
--
This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are:


Copyright Nominet UK 1996 - 2016.
You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time.