Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 3.6901 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 54.7 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 42 images. This is an ok number of images to have. Not too many, but not too few, either.
• Our database tells us around 54 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims divewarehouse.com.au takes up 962,209 place globally, among all the indexed websites. We updated this information on 2015-06-25.
• Compare that to the best rank this website has taken 2015-06-18, which is 894,261.
• As far as we know, the worst position for divewarehouse.com.au was 993,429 (on 2015-06-17).
• The average Alexa rank for divewarehouse.com.au is 929,152 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 122.201.115.151.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Mon, 06 Nov 2017 05:52:21 GMT
Server: Apache
X-Powered-By: PHP/5.5.38
Expires: Mon, 26 Jul 1997 05:00:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
P3P: CP="NON CURa ADMa DEVa TAIa CONi OUR DELa BUS IND PHY ONL UNI PUR COM NAV DEM STA"
Set-Cookie: xid_diveware_2015=211cd8311022049ed61af599c7207a7d; path=/; domain=www.divewarehouse.com.au; httponly
Set-Cookie: RefererCookie=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; domain=www.divewarehouse.com.au; httponly
Set-Cookie: store_language=en; expires=Tue, 06-Nov-2018 05:52:21 GMT; Max-Age=31536000; path=/; domain=www.divewarehouse.com.au
Last-Modified: Mon, 06 Nov 2017 05:52:21 GMT
Vary: Accept-Encoding
Connection: close
Transfer-Encoding: chunked
Content-Type: text/html; charset=iso-8859-1

BLACKLISTED: You have exceeded the query limit for your network or IP address and have been blacklisted.