Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.3882 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 38.8 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 39 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 73 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims directsportslighting.co.uk takes up 509,092 place globally, among all the indexed websites. We updated this information on 2018-01-30.
• Compare that to the best rank this website has taken 2018-01-30, which is 509,092.
• As far as we know, the worst position for directsportslighting.co.uk was 509,092 (on 2018-01-30).
• The average Alexa rank for directsportslighting.co.uk is 509,092 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 217.160.122.7.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Keep-Alive: timeout=15
Date: Wed, 31 Jan 2018 16:31:44 GMT
Server: Apache
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
X-Content-Type-Options: nosniff
X-Xss-Protection: 0;report=https://cdn.website-start.de/app/reporting/policyviolation/submit
Content-Security-Policy-Report-Only: default-src *;script-src 'unsafe-inline' 'unsafe-eval' *;style-src 'unsafe-inline' *;connect-src * blob:;report-uri https://cdn.website-start.de/app/reporting/policyviolation/submit
Set-Cookie: DIY_SB=943cc95074a2448e4d28d60f4682ed05; path=/

Domain name:
directsportslighting.co.uk
Registrant:
MICHAEL BUTTERILL
Trading as:
LIGHTNATION
Registrant type:
UK Sole Trader
Registrant's address:
25A, Westgate
Ripon
HG4 2BQ
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 14-Nov-2016
Registrar:
1 & 1 Internet SE [Tag = 1AND1]
URL: https://www.1and1.co.uk
Relevant dates:
Registered on: 21-Oct-2010
Expiry date:  21-Oct-2018
Last updated:  14-Nov-2016
Registration status:
Registered until expiry date.
Name servers:
ns67.1and1.co.uk          217.160.80.173  2001:08d8:00fe:0053:0000:d9a0:50ad:0100
ns68.1and1.co.uk          217.160.81.173  2001:08d8:00fe:0053:0000:d9a0:51ad:0100
WHOIS lookup made at 22:28:05 30-Jan-2018
--
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