Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 3.1801 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 209.1 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 17 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 103 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.45.238.172.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Cache-Control: no-cache="set-cookie"
Content-Security-Policy-Report-Only: default-src https: data: about: gsa: 'unsafe-inline' 'unsafe-eval'; font-src https: data: ; report-uri /cspreport/log; img-src https: data: ;
Content-Type: text/html;charset=UTF-8
P3P: CP="NOI DSP COR DEVa TAIa OUR BUS UNI"
Server: nginx/1.12.1
X-UA-Compatible: IE=edge
Date: Sat, 16 Dec 2017 17:28:42 GMT
Transfer-Encoding:  chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: DCNAME=www-aws.autotrader.com; path=/; domain=www.autotrader.com
Set-Cookie: exp=csFF~cntl!rctMMP~grpA!rsrchLP~grpA!srpBaseRelevance2~ctrl; path=/; domain=.autotrader.com; expires=Mon, 16-Dec-2019 17:28:41 GMT
Set-Cookie: ATC_ID=62.75.137.71.1513445321109829; path=/; expires=Thu, 25-Nov-21 17:28:41 GMT; domain=.autotrader.com
Set-Cookie: ATC_USER_ZIP=XGp3KNP59UHF9_bo.5f772d1542a4; path=/; domain=.autotrader.com; Max-Age=63072000; Expires=Mon, 16-Dec-2019 17:28:42 GMT
Set-Cookie: JSESSIONID=VUk5LJP6q1ibW8NacmayqKXOGjL0jFM-XruvLdaH.7a286f6f9214; path=/
Set-Cookie: oam.Flash.RENDERMAP.TOKEN=11mcij53lj; path=/; HttpOnly
Set-Cookie: AWSELB=6FAF95A110FA602E5D051B54192D64DFFED0E451E7B1B1B8D3E67FA0AD5DE0BEF1326F71B534DDB373C9E6B340CDBC953C73F20E084DCB47CA657DC57C2A179624D7E254DA;PATH=/
Vary: User-Agent