Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.2418 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 3.9 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 2 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 8 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims butterlondon.co.uk takes up 950,381 place globally, among all the indexed websites. We updated this information on 2015-05-01.
• Compare that to the best rank this website has taken 2014-08-22, which is 869,375.
• As far as we know, the worst position for butterlondon.co.uk was 997,229 (on 2014-08-11).
• The average Alexa rank for butterlondon.co.uk is 947,135 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 205.186.151.32.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Sun, 18 Jun 2017 02:41:21 GMT
Server: Apache
Strict-Transport-Security: max-age=63072000; includeSubdomains
X-Frame-Options: DENY
X-Content-Type-Options: nosniff
Vary: Accept-Encoding
X-Content-Type-Options: nosniff
X-Frame-Options: sameorigin
Content-Length: 3948
Content-Type: text/html

Domain name:
butterlondon.co.uk
Registrant:
Butter London LLC
Registrant type:
Unknown
Registrant's address:
549 South Dawson Street
Seattle
Washington
98108
United States
Data validation:
Nominet was not able to match the registrant's name and/or address against a 3rd party source on 27-Jun-2014
Registrar:
GoDaddy.com, LLP. [Tag = GODADDY]
URL: http://uk.godaddy.com
Relevant dates:
Registered on: 14-Jun-2013
Expiry date:  14-Jun-2017
Last updated:  31-May-2016
Registration status:
Registered until expiry date.
Name servers:
ns73.domaincontrol.com
ns74.domaincontrol.com
WHOIS lookup made at 18:53:05 31-May-2017
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