Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 7.269 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 170.8 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 66 images. This is an ok number of images to have. Not too many, but not too few, either.
• Our database tells us around 134 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims brooksrunning.ch takes up 891,999 place globally, among all the indexed websites. We updated this information on 2014-07-27.
• Compare that to the best rank this website has taken 2014-07-07, which is 522,887.
• As far as we know, the worst position for brooksrunning.ch was 982,281 (on 2014-02-22).
• The average Alexa rank for brooksrunning.ch is 822,785 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 159.180.64.68.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Content-Type: text/html;charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
X-Instart-Streaming: HtmlStreaming:MISS,user_agent_filter;InstantLoad:SKIP,optimization_disabled
Date: Thu, 15 Jun 2017 06:54:07 GMT
Set-Cookie: __cfduid=d0d900e3cefe28394ad037cc0120682771497509646; expires=Fri, 15-Jun-18 06:54:06 GMT; path=/; domain=.brooksrunning.com; HttpOnly
Set-Cookie: dwac_cdUlgiaagmSYgaaadhIMJQbgAg=zf5MfKfy2xJiUQAr4lzVC58KChCsPcVXgWA%3D|dw-only|||GBP|false|US%2FPacific|true; Path=/
Set-Cookie: cqcid=acQHi6AGfeVdZaDwq1hAo58098; Path=/
Set-Cookie: sid=zf5MfKfy2xJiUQAr4lzVC58KChCsPcVXgWA; Path=/
Set-Cookie: dwpersonalization_61f6aba1ad26d0dcf4705b7e06ede888=69167fb71a9a1f90618637483b20170709; Expires=Tue, 12-Dec-2017 06:54:06 GMT; Path=/
Set-Cookie: dwanonymous_61f6aba1ad26d0dcf4705b7e06ede888=acQHi6AGfeVdZaDwq1hAo58098; Version=1; Comment="Demandware anonymous cookie for site Sites-BrooksRunningEMEA-Site"; Max-Age=15552000; Expires=Tue, 12-Dec-2017 06:54:06 GMT; Path=/
Set-Cookie: dwsid=tgLAmBXLrs5Zv0qQxJmYVeT2hvQeBLCLuo4PG6zn4yLVNOeVuJyACSj2Y6wlhGxC3GZ00Q9OMVGLLlRzvbSp-g==; path=/; HttpOnly
Cache-Control: no-cache,no-store,must-revalidate
X-FRAME-OPTIONS: SAMEORIGIN
Expires: Thu, 01 Dec 1994 16:00:00 GMT
Age: 0
x-dw-request-base-id: IRBXullCAGiMAgAK
Pragma: no-cache
Vary: Accept-Encoding
Server: cloudflare-nginx
CF-RAY: 36f39dbce3dc0f81-FRA
X-Instart-Request-ID: 16978423881767093859:SEN01-CPVNPPRY06:1497509647:2077

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