Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 2.5487 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 48.9 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 14 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 45 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims babymilkaction.org takes up 805,167 place globally, among all the indexed websites. We updated this information on 2018-01-14.
• Compare that to the best rank this website has taken 2014-04-14, which is 594,544.
• As far as we know, the worst position for babymilkaction.org was 999,146 (on 2016-05-09).
• The average Alexa rank for babymilkaction.org is 848,173 at this time.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 22,403,036 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 468,157 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 47,224 was achieved on 2015-01-06.
• As far as we know, the worst position for babymilkaction.org was 468,157 (on 2015-02-05).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 37.220.108.144.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Sat, 01 Jul 2017 08:16:59 GMT
Server: Apache
P3P: CP="NOI"
Set-Cookie: PHPSESSID=c9bed002c45ce58d041cb8f11c444148; path=/
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Link: <http://www.babymilkaction.org/wp-json/>; rel="https://api.w.org/"
Link: <http://www.babymilkaction.org/>; rel=shortlink
Vary: Accept-Encoding
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8

Domain Name: BABYMILKACTION.ORG
Registry Domain ID: D6684514-LROR
Registrar WHOIS Server:
Registrar URL: http://www.totalregistrations.com
Updated Date: 2016-05-22T01:23:27Z
Creation Date: 1999-05-21T14:07:57Z
Registry Expiry Date: 2017-05-21T14:08:31Z
Registrar Registration Expiration Date:
Registrar: Total Web Solutions Ltd. trading as TotalRegistrations
Registrar IANA ID: 131
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone:
Reseller:
Domain Status: ok https://icann.org/epp#ok
Registry Registrant ID: C108403227-LROR
Registrant Name: Shaw, John
Registrant Organization: Baby Milk Action
Registrant Street: 34 Trumpington Street
Registrant City: Cambridge
Registrant State/Province: Cambridgeshire
Registrant Postal Code: CB2 1QY
Registrant Country: GB
Registrant Phone: +44.08450554011
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: 
Registry Admin ID: C3802826-LROR
Admin Name: GreenNet Hostmaster
Admin Organization: GreenNet
Admin Street: 56-64 Leonard Street
Admin City: Old St
Admin State/Province: London
Admin Postal Code: EC2A 4LT
Admin Country: GB
Admin Phone: +44.08450554011
Admin Phone Ext:
Admin Fax: +44.2070650936
Admin Fax Ext:
Admin Email: 
Registry Tech ID: C3802826-LROR
Tech Name: GreenNet Hostmaster
Tech Organization: GreenNet
Tech Street: 56-64 Leonard Street
Tech City: Old St
Tech State/Province: London
Tech Postal Code: EC2A 4LT
Tech Country: GB
Tech Phone: +44.08450554011
Tech Phone Ext:
Tech Fax: +44.2070650936
Tech Fax Ext:
Tech Email: 
Name Server: NS0.GN.APC.ORG
Name Server: NS.GNDNS.ORG.UK
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2017-05-18T05:04:18Z <<<
For more information on Whois status codes, please visit https://icann.org/epp
Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy.