Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

axa.co.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

axa.co.uk Safety Information

Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.

• Craeted by Symantec - a California based cyber security experts - Norton is among the most recognized security solutions you'll come across. Because of that, we put a lot of faith in their findings. Symantec assessed axa.co.uk with its Norton software and found it to be no_data. The experts did not identify any annoyance factors on the website. Symantec could not find any computer threats. And to finish this report on a bright note, no identity threats were found!
• We will be honest, whether to include WoT (or Web of Trust) assessment in this report or not has been a lengthy debate. Unlike the imperious Symantec (the company behind cyber security software Norton), WoT is less than trustworthy, as ironic as that may sound. A whole bunch of their negative reports are known to be completely wrong and even damaged the reputation of a few websites. What's arguably much worse, WoT actually sold/distributed personal user data to third parties without the former's consent. Still... just in case they are right, even if one time out of a hundred, we figured it was worth including their assessments. Just keep the context in mind and don't trust them blindly. Overall, WoT has given axa.co.uk a Trustworthiness rating of 66 out of 10. As far as Child Safety rating is concerned, it's been rated at 99 out of 100. Keep in mind Web of Trust is not exactly trustworthy, and it's hard to imagine such a reputation dissolving anytime soon.
• We've heard little bad about Sucuri, a company started back in 2010 by Daniel B. Cid and now owned by the well-known registrar GoDaddy. It may not be an old company, but they are still online security experts and thus definitely deserve a mention. More so than quite a few others, cough-WoT-cough. According to the online security expert, No Malware Detected by External Scan. Finally, it would seem the website is Not Currently Blacklisted (10 Blacklists Checked).

axa.co.uk Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 0.9111 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 57.1 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 19 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 54 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims axa.co.uk takes up 153,736 place globally, among all the indexed websites. We updated this information on 2018-01-21.
• Compare that to the best rank this website has taken 2015-09-25, which is 91,083.
• The delta of this rank over the last three months is around -15084.
• As far as we know, the worst position for axa.co.uk was 282,824 (on 2014-05-13).
• The average Alexa rank for axa.co.uk is 126,718 at this time.
• It's worth to mention that in United Kingdom, axa.co.uk is in 4,991 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 18,924,222 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 278,150 place globally. This rating was last checked on 2015-01-15.
• The best Quantcast rank of 277,949 was achieved on 2015-01-06.
• As far as we know, the worst position for axa.co.uk was 279,923 (on 2014-12-03).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 163.156.208.179.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Thu, 28 Apr 2016 18:47:04 GMT
Server: Apache
Location: http://www.axa.co.uk/
Content-Length: 229
Connection: close
Content-Type: text/html; charset=iso-8859-1

HTTP/1.1 301 Moved Permanently
Date: Thu, 28 Apr 2016 18:47:05 GMT
Server: Microsoft-IIS/7.5
Cache-Control: private
Content-Type: text/html; charset=utf-8
Location: /home.aspx
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
X-Content-Type-Options: NOSNIFF
X-Frame-Options: SAMEORIGIN
X-UA-Compatible: IE=edge
Content-Length: 127
Set-Cookie: EktGUID=836c1ebd-f22a-4bf4-b7c2-0846864981ad; expires=Fri, 28-Apr-2017 18:47:06 GMT; path=/; HttpOnly
Set-Cookie: EkAnalytics=0; expires=Fri, 28-Apr-2017 18:47:06 GMT; path=/; HttpOnly
Set-Cookie: ecm=FLqovPjdVAaHEwEDdMwOY_FgwSMZ86Qolgk9vi-JrSY8Sen6e5YlJuJmbrzlkjlhrNZRVhMK-cdexH24ZJldQO3XV29u9VTIDRSMfmWxbg3HNwY4pFgu7U2TAi6NedodZn4VoNiHrJnfjWf7BUElMrWbitC0IvkGVNj82QDzWzEpv7VSlHYUzUfJo5QxM_2B8xXgLrZRlUQikwSexE7HNvkV-fTmGGppBmg5rh53dzrXx2kSpPWLeOnA7aFFC7tdpGygCTSz7rJAECgwxhseEU-rQ4zWm9nc1bMW3wuScz3YE-oV2to3M_B4fspsu1rtmvRdUeNR8wgWewQAUyvvQPhjmDMczZyiA_Q24MX-lkOszuTZKCVK7R-Lp55Ei6WZVXdLAEbuDVfX8bWv8_xx7WJTpdU1; path=/; HttpOnly
Set-Cookie: ADRUM_BTa=R:0|g:187aebda-629d-430d-8eea-ceae6d335b56; expires=Thu, 28-Apr-2016 18:47:36 GMT; path=/; HttpOnly
Set-Cookie: ADRUM_BT1=R:0|i:309479|e:0; expires=Thu, 28-Apr-2016 18:47:36 GMT; path=/; HttpOnly
Connection: close

HTTP/1.1 200 OK
Date: Thu, 28 Apr 2016 18:47:06 GMT
Server: Microsoft-IIS/7.5
Cache-Control: private
Content-Type: text/html; charset=utf-8
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
X-Content-Type-Options: NOSNIFF
X-Frame-Options: SAMEORIGIN
X-UA-Compatible: IE=edge
Content-Length: 69451
Set-Cookie: EktGUID=ed88fb70-57e9-4301-ae8c-2c4d317f86b7; expires=Fri, 28-Apr-2017 18:47:06 GMT; path=/; HttpOnly
Set-Cookie: EkAnalytics=0; expires=Fri, 28-Apr-2017 18:47:06 GMT; path=/; HttpOnly
Set-Cookie: ASP.NET_SessionId=5r2kbj1zfjzdtb2gcflbfbzo; path=/; HttpOnly
Set-Cookie: ADRUM_BTa=R:0|g:be1ca92f-8c83-46d7-82ad-ab93bfcd2ad1; expires=Thu, 28-Apr-2016 18:47:36 GMT; path=/; HttpOnly
Set-Cookie: ADRUM_BT1=R:0|i:309475|e:107; expires=Thu, 28-Apr-2016 18:47:36 GMT; path=/; HttpOnly
Set-Cookie: ecm=Xd6Pon5IEHFnUN3hyQzVxrwnGIdnP59aOGRMfV1dWLUVRnzdFSoOyrj3TuykJyTejFUSFqdj7wdBFBmveNP9FXjCVjOT2DvVs3ATk1OUSaC0HzRDlInOJYziB5phlECkl3eoy08NNYir_VH4MVasLbYsDs-xRw6LkervvOOqEc9bSN97PeYHklDlBRaMgX5IFvi7b2KbqjAbGQmbFqh8a-BqAwtukjya7gt4itznqRSCujp1L1a-3dhQk5TISYM8Tjrwj48qmxqt1_UvEs914LhanFWHMOuixmn4MEaZG8LOWcDbxZRpTugkUJkGojai40K26YCQzcNCKmPOy-4t6MwhQ3v-cbI_blGyLlPWDXNqpEhjFmdbn7GGkZVdH1NvKndPa72nD2q6tJrimbr48Gu2JmI1; path=/; HttpOnly
Connection: close

Domain name:



 axa.co.uk


Registrant:



 AXA Insurance UK plc.


Registrant type:



 UK Public Limited Company, (Company number: 78950)


Registrant's address:



 5 Old Broad St



 London



 London



 EC2N 1AD



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012


Registrar:



 Markmonitor Inc. t/a MarkMonitor Inc. [Tag = MARKMONITOR]



 URL: http://www.markmonitor.com


Relevant dates:



 Registered on: before Aug-1996



 Expiry date:
09-Jun-2017



 Last updated:
08-May-2015


Registration status:



 Registered until expiry date.


Name servers:



 ns11.axa.co.uk





163.156.213.35



 ns4.axa.co.uk





 163.156.193.33


WHOIS lookup made at 19:47:11 28-Apr-2016
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